First BEVs, Billions In Investments And A Dream Factory, Bentley’s Future At The Crewe Site
Securing the first step into electrification, Bentley is to develop and build its first-ever Battery-Powered Electric Vehicle (BEV) at their home in Crewe.
This announcement from Bentley is also a major boost for the UK economy as the company is committing to invest GBP 2.5 billion (RM 14,167,359,375) in sustainability over the next ten years.
Notably, the first BEV is scheduled to roll off the production line in 2025, marking a significant moment in Bentley’s long and illustrious history.
It is also a critical step in the brand’s Beyond100 strategy, the ground-breaking plan launched in 2020 that ensures Bentley is exclusively electric and end-to-end carbon neutral by 2030.
Bentley Motors’ chairman and chief executive officer, Adrian Hallmark, remarked, “Beyond100 is the boldest plan in Bentley’s illustrious history, and in the luxury segment. It’s an ambitious and credible roadmap to carbon neutrality of our total business system, including the shift to 100 percent BEV in just eight years. Our aim is to become the benchmark not just for luxury cars or sustainable credentials but the entire scope of our operations. Securing production of our first BEV in Crewe is a milestone moment for Bentley, and the UK, as we plan for a long-term sustainable future in Crewe.”
Apart from that, said investment programme also results in a complete transformation of Bentley’s entire product portfolio and the historic Crewe Campus.
Significantly, it is done so by embedding an industry-leading greenfield facility into a world-leading, next generation digital, low environmental impact, high-value advanced manufacturing facility.
“The journey really does start now. We are already marking the pinnacle in luxury car production and have already transformed our factory to become carbon neutral, with industry-leading environmental credentials. With our new ‘Dream Factory’ concept, we now go to zero also with water, waste and other environmental impacts until 2030. Unique craftsmanship, customer interaction and employee experience will be enhanced by digital tech, higher flexibility and new ways of personalisation. We will develop the best of Crewe into the future benchmark of luxury car manufacturing,” concluded Bentley Motors’ manufacturing board member Peter Bosch.
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Afiq Saha
Part of the CariCarz multi-faceted editorial team, Afiq is an English author packing four years of professional writing experience, be it creative or factual. (LinkedIn: www.linkedin.com/in/Afiq-Saha-AS27)
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