The Molsheim Marque’s Official Tailor-Made Customization Program, The ‘Bugatti Sur Mesure’

Uniting the proficiencies of its designers and engineers to meet an ever-growing demand for personalised creations, Bugatti formalises its bespoke customisation program, ‘Bugatti Sur Mesure’. 

Translated as tailored, ‘Bugatti Sur Mesure’ builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork.

Being part of the official program, a one-to-one support from the ‘Bugatti Sur Mesure’ team ensures patrons are guided through the world of possibilities open to them.

From initial design concept through to vehicle production and final handover, patrons will receive the full Molsheim experience.

Bugatti’s managing director for sales and marketing, Hendrik Malinowski, remarked, “For many years, we have worked with our clients to create their vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customisation, the launch of ‘Bugatti Sur Mesure’ will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.”

To begin with, when configuring a Bugatti, the sheer number of exterior colours and leather finishes is nearly unlimited.

As such, for those wanting to take a further step and create a truly unique piece of personalised automotive art, ‘Bugatti Sur Mesure’ is at their disposal. 

Proving its claim, in the past Bugatti has showcased the depth of its ability to personalise its hyper sports cars to an ever-greater degree. 

For instance, setting new standards in 2013, the Veyron ‘Les Légendes de Bugatti’ series saw six exclusive model editions.

Most importantly, each was personalised with unique exterior and interior finishes, celebrating individual heroes of the marque.

Then, 2019 witnessed the arrival of the Bugatti Chiron ‘Zebra 1 of 1’, a special commission for a client in Qatar. 

It features an elaborate Titanic Blue and Gunpowder Grey colour theme, hand painted by Bugatti’s talented craftspeople over the course of more than three weeks.

2021 saw the now-famous Divo 'Ladybug’ come to epitomise the true extent to which Bugatti is able to intricately customise its hyper sports cars.

The Divo’s bodywork adorns a highly complex geometric-dynamic algorithmic fading pattern that was developed over 18 months.

Clearly, this particular feat illustrates how Bugatti is continuing to push the boundaries in making clients’ visions become reality.

Speaking about visions becoming a reality, the first official ‘Sur Mesure’ creation takes inspiration from the Bugatti Grand Prix heroics. 

Of which, ‘Bugatti Sur Mesure’ unveils its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver Louis Chiron. 

Interestingly, early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on track. 

Among Louis Chiron’s countless victories at the wheel of a Bugatti was his epic 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 inscribed with the number ‘32’.

This number, painted entirely by hand, now proudly adorns the Pur Sport as just one of the many custom-made elements developed especially for this commission. 

Next, two new exterior colours were created to pay homage to the legendary Grand Prix racing Bugattis of the ‘20s and ‘30s.

On top of that, the ‘Bugatti Sur Mesure’ team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand.

Said pattern is completed by a multi-layer stitched ‘EB’ motif on the door panels, at which both required new techniques and processes to be developed by the ‘Bugatti Sur Mesure’ team.

Plus, the ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special centre console inlay in black anodised aluminium, with a silver hand-painted inscription. 

Perfecting the layout, the motifs extend to the door sills, headrests and entry lights. Also present are subtle branding distinguishing the model as a rare and unique product of the program.

Malinowski concluded, “Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first ‘Sur Mesure’ commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this commission’s ideas available to more of our clients with the Chiron Pur Sport.”