Lamborghini Munich’s New Showroom Officially Opened

Automobili Lamborghini has officially inaugurated its new showroom in Munich, a renewed dealership for next-generation luxury vehicles.

Covering 474 square metres, the new Lamborghini Munich features a state-of-the-art design that underscores the brand's commitment and new design direction for the future.

The officialization was attended by Stephan Winkelmann, Automobili Lamborghini’s chairman and chief executive officer, and Martin Lohmann, MAHAG Sportwagen’s managing director.

"Munich, as a major city with an affinity for Italian sports cars, is and remains one of the strongest cities for Lamborghini. The new Lamborghini showroom with its new corporate identity will help to further enhance the quality of experience for our loyal customers and to welcome new ones here in Munich and the surrounding area. At the same time, it will accompany our company into the new era of electrified cars, which begins in 2023," expressed Winkelmann.

In the premises, prospective customers can get to know the product range or create their customised configuration in a reserved Ad Personam area. 

With the personalisation programme, owners have almost unlimited paint options as well as leather, special stitching, carbon fibre elements and many other exclusive options for their new vehicle. 

On top of that, the showroom, equipped with the brand's latest technologies, offers vehicle enthusiasts an exclusive all-round experience.

At the same time, Lamborghini-trained experts are available to guide customers through a wide selection of new and pre-owned Lamborghini models.

Lohmann remarked, "With our new state-of-the-art showroom, Lamborghini Munich is writing a new chapter in its history. The collaboration between Lamborghini and MAHAG began back in 2008 with the opening of our first showroom at the same location. Today, we are writing another chapter in this history with our outstanding showroom here. This is tailor-made for Automobili Lamborghini vehicles and offers our discerning clientele a corresponding range of services."

Overall, besides Munich, Automobili Lamborghini is currently represented in the strategically most important regions of Germany with a network of ten authorised dealers.

Namely, in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, Leipzig, Nuremberg, Stuttgart and Singen. Lamborghini currently has 74 dealerships in the EMEA region and 174 worldwide.