Lamborghini Has Updated Its Logo to Look Like The Old Ones

Lamborghini has updated its emblem to make it look more like the old ones, featuring a more subdued gold hue.

Following in the footsteps of fellow performance brands like Porsche and Audi, Lamborghini has updated its emblem. As part of the Sant’Agata-based marque’s new corporate identity change, the new ‘Raging Bull’ emblem appears to be more subdued and cleaner than before.

Embracing the minimalist trend of late, Lamborghini has ditched the 3D raging bull graphic of its predecessor, now featuring cleaner imagery of the iconic bull. Also new here is the more subdued gold hue with fewer reflections, accompanied by a new, bolder typeface for the Lamborghini lettering at the top.

Part of the marque’s “Direzione Cor Tauri," this marks the first time Lamborghini has updated its logo and overall corporate identity in over two decades. Coincidentally, this new change also happens during the marque’s transition into a semi-electrified automaker, with a new focus on sustainability and decarbonisation.

Already in use across Lamborghini’s digital platforms and social media pages, this updated logo is slated for use on upcoming models, with speculation suggesting that it will first appear on the Huracan’s hybrid successor, expected to arrive in months’ time. Eventually, we may see this updated logo making its way into other models like the Revuelto hypercar and the updated Urus SUV – all boasting some partial electrification in their powertrain setup.

More importantly, this updated emblem will also be used on Lambo’s first-ever all-electric model based on the Lanzador 2+2 GT crossover concept, which is slated to debut later in 2028.