Perodua’s Promising July Figures, Securing 24,265 Bookings

A promising month of July for Perodua as demands for its vehicles remain strong with 24,265 orders, despite the sales tax reinstatement on 1 July, 2022.

The company also reaped higher year-to-date sales figures with a 48.7% jump to 145,689 units sold between January and July 2022 as opposed to 97,945 units sold in the same period last year.

Specifically, the all-new Perodua Alza itself received 39,000 bookings so far, of which 9,000 was collected in July. A 3,000 monthly sales target was announced for the new model.

Perodua’s president and chief executive officer, Dato’ Sri Zainal Abidin Ahmad, remarked, “The sales increase can be attributed to two main reasons, the first is due to the strong demand for our vehicles, especially between January and June this year as customers wanted to take advantage of the government’s sales tax exemption initiative. The second reason why the 2022 year-to-date numbers are stronger is due to the nationwide Covid-19 pandemic lockdown that happened between June and mid-August last year.”

According to the CEO, although the booking momentum was not as strong as the bookings collected in the first half of 2022, it was still better than expected.

Elsewhere, Perodua claimed it is working closely with the government to overcome its labour shortage by early August and expects production to resume in full starting this month.

Dato’ Sri Zainal stated, “While the year-to-date numbers are encouraging, we are still cautious as there are still lingering issues in the automotive ecosystem last month, which include shortage of labour and residual semiconductor supply availability. As a result, our month-to-month sales were reduced by 13.3% to 18,346 units in July compared with 21,164 units registered in June this year.”

As for the semiconductor issue, he said Perodua has secured sufficient supplies of the chip to produce and register over 247,800 units this year.

“For the industry, we do believe that the total industry volume for this year would be more than 630,000 units as nearly all automotive brands accumulated massive bookings between January and June this year. Also, given that the government has extended the registration deadline for all vehicles booked on or before 30 June, 2022 to 31 March, 2023, we believe the industry can do better than a 30,000-registration increase by the end of this year,” he concluded. 

That said, in July, the Malaysia Automotive Association announced an increase in the total industry volume to 630,000 units from the estimated 600,000 announced in January 2022.