Ford Bags Silver In 2022 Putra Aria Brand Awards

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, took home a Silver award in the Automotive Category in the recent Putra Aria Brand Awards 2022 event.

For this edition of the annual awards, Malaysians hold the power to choose their ideal brand across 24 individual categories through a nationwide survey conducted by international research company IPSOS.

More than 25,000 consumer responses were received during the eight-week-long survey period from end-September to mid-November 2022.

Survey respondents rated the brands based on six criterias - familiarity with the brand, experience with the brand, impression of the brand, their intent to purchase, their forced-choice brand and brands they would recommend to friends and families.

As established in 2022 by the 4As, the Putra Aria Brand Awards aims to highlight branding and marketing excellence across all segments.

Adding on to that, the award is endorsed by Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).

Managing Director of Sime Darby Auto ConneXion-Ford, Turse Zuhair stated ‘’We are honoured and humbled to have received this new people’s choice award under the ambit of the prestigious Putra Brand Awards.’’

‘’Thank you to all Malaysians who selected Ford as their brand of choice in the automotive category. We remain committed to delivering an inclusive brand experience and world-class customer service excellence to all our Ford customers.” he added.