Honda Malaysia Targets Over 80K Deliveries in 2023, Plans to Launch New 2S Centre

Aside from the new model launch announcements, Honda Malaysia’s special media gathering also saw the automaker announcing its business plans for this year.

Honda Malaysia President Sarly Adle Sarkum announced during said event that the marque is targeting to achieve a total sales volume of over 80,000 units this year – a continuation of last year’s annual sales figure of 80,290 units. This target will also see Honda’s local market share projected to about 12.3%, which will retain them as the leading non-national passenger car brands in Malaysia for the tenth consecutive year, should they achieve this target by the end of 2023.

Honda Malaysia’s 2022 sales volume also saw about 51% increase from the total sales in 2021, which represented about 11.1% of Total Industry Volume (TIV) in 2022.

Last year’s annual sales volume also marks the first-time Honda Malaysia reaching the 80,000 mark since the global pandemic hit, with the marque only managing to deliver 60,469 and 53,031 units in 2020 and 2021 respectively. For reference, Honda Malaysia’s last pandemic-free annual sales figure saw the automaker delivering up to 102,282 units in 2019.

Part of the marque’s strategy in achieving this target, aside from launching several new models, is to ramp up their after-sales services. In tackling so, Honda Malaysia also announced that they will be introducing a new 2S (Service and Spare Parts) Pit Stop centres as an attempt to fulfil the strong and growing demand.

This new 2S Pit Stops will leverage on the existing dealership network, where the marque has identified few dealerships across the nation eligible to be upgraded in order to implement this new business module.

As reported earlier, Honda Malaysia is planning to launch four models this year, comprises of three all-new models and a single facelifted model. One of these new models will be what Honda described as their first-ever small SUV.

This new ‘small SUV’ will replace the Honda BR-V as the marque’s smallest SUV offering, sitting below the HR-V and CR-V. Commenting on the marque’s decision to discontinue the seven-seater BR-V, Honda Malaysia Executive Coordinator Yujiro Sugino said that brand saw more potential in two-row compact SUVs compared to three-row ones like the BR-V.

Originally made its local debut back in 2017, the first-gen BR-V is one of the marque’s best-selling models, racking up to 12,000 units sold within the first six months of its launch. With Honda’s first-ever ‘small SUV’ poised to take its place later this year, chances of seeing the next-gen iteration of this three-row compact SUV might not be that bright, at least for this year.