Maserati Will Not Engage In Price War With Competitors - CEO
Analysts and market experts are concerned that once the problem of a lack of semiconductors, which has significantly reduced global car production, is resolved, the major automakers will pursue a strategy similar to Tesla's, which has already reduced the prices of its vehicles on several occasions since the beginning of the year. 
This, however, will not be the case with Maserati. In fact, Grasso stated that the price of a car is a critical factor for any brand, but when it comes to luxury brands like Trident, the situation becomes even more delicate. In fact, the Italian brand will never focus on volume, so this type of strategy is pointless.
Grasso stated that Maserati's goal is not to offer affordable cars, but to build the best cars possible with the goal of creating a quality, prestigious, and well-made product that customers who choose to pay that price for buy it appreciate. 
Finally, Grasso mentioned that Maserati's sales increased by 42 percent in the first half of 2023. This is due, in part, to the Grecale SUV and the sporty Gran Turismo. Grasso now wants to show, in the second half of 2023, that this is not an exceptional case and that the brand's growth is now unstoppable. 
Gallery
Tagged:
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VPR2272
SELANGOR
BSH5285
JOHOR
JYG2295
PULAU PINANG
PRT7257
PERAK
APA8594
PAHANG
CFD3863
KEDAH
KGC1396
NEGERI SEMBILAN
NEG9306
KOTA KINABALU
SJM4603
KUCHING
QAB1043M
Last updated 31 Aug, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.16
+0.03
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.88
+0.03
EURO 5 B7
RM 3.08
+0.03
Last updated 28 Aug, 2025
Related News
Maserati GranCabrio Folgore Debuts as an 818 HP EV Convertible
The all-new Maserati GranCabrio Folgore breaks cover as a sporty EV convertible with an 818 HP-rated tri-motor.
16-04-2024
Next Generation Maserati Quattroporte Will Be An EV-Only GT
Maserati’s flagship four-door saloon, the Quattroporte, will reportedly become an electric-only GT in its next generation.
09-11-2022
2023 Maserati GranTurismo range unveiled with three variants
New 2023 Maserati GranTurismo range officially unveiled with three variants including two with V6 turbo hearts plus all-electric ‘Folgore’.
04-10-2022
Latest News
Report: VW Golf R Set To Gain 5-cyl Heart
Manic VW Golf R super-hatch reportedly set to gain new anniversary special version with 5-cyl heart from Audi RS3.
29-08-2025
Chery Tiggo 7 & 8 CSH PHEV Launched in the UK – Malaysia Soon?
The UK became one of the first RHD markets to launch the Chery Tiggo 7 & 8 CSH PHEV SUVs. Malaysia next?
29-08-2025
BYD Shark 6 Sale In Thailand Cancelled Due To Low Demands
Electrified BYD Shark 6 pick-up truck sale in Thailand cancelled due to low demands – just 153 bookings placed, not 500 as initially hoped.
29-08-2025
Second-Gen Volkswagen T-Roc Bows In with Marque’s First Full-Hybrid System
The all-new, second-gen VW T-Roc bows in, featuring striking design and the marque’s first-ever full-hybrid system.
28-08-2025
Volvo XC70 Returns as a Long-Range PHEV SUV for China & Europe
The all-new Volvo XC70 breaks cover as the brand’s first long-range PHEV, bound for China and eventually Europe.
28-08-2025
Face-lifted Third-Gen Peugeot 308 Revealed
Third-gen Peugeot 308 hatch and estate get refreshed with dramatic new look plus battery updates and added range for EV and PHEV variants.
27-08-2025
Final R35-Gen Nissan GT-R Rolls Off Production Line
Final unit of R35-gen Nissan GT-R rolls off production line in Japan, marks end of 18-year production span.
27-08-2025
11th-Gen Honda Accord Updated in Thailand – New BSI, HEV-Only Now
11th-gen Honda Accord saloon gets refreshed in neighbouring Thailand, now offered with HEV powertrains only and gains BSI too.
26-08-2025
Show More
trending_flat