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Nissan Targets 1 Million Vehicle Sales By 2027, Will Launch 30 New Models

Anis

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preview-928x522-1.jpg Nissan aims to produce electric vehicles at the same price as traditional combustion engine vehicles by 2030, according to a new mid-term strategy announced recently. In addition, the carmaker announced a goal of selling one million more vehicles per year globally in three years.

The Japanese automaker also said that it will reduce production costs for next-generation electric vehicles by 30% in order to compete with rapidly growing Chinese rivals. New-Nissan-LEAF_The-Colour-Choice-full-full_normal-full.jpg

CEO Makoto Uchida stated that Nissan has encountered some challenges in the Chinese market, as the company struggles with sales volume in the nation, despite promising to improve the company's bottom line globally. 

By working with joint venture partners (in China), we will continue to optimise our production levels and work with products that allow us to grow in the market," Uchida said. web_CariCarz_2023MY_Nissan-Navara-Black-Edition_Showroom_-(13-of-14)-full.jpgweb_CariCarz_2023MY_Nissan-Navara-Black-Edition_Showroom_-(12-of-14)-full-(1).jpg

"We are focused on providing what Chinese customers want."

Nissan announced that it will produce cutting-edge electric models "through grouped 'family' development, with vehicle production under the approach starting in fiscal year 2027" and that this would result in "significant" cost savings.

The term "family" development describes how common parts are used across different car models.

Nissan also declared that through "integrating powertrains, utilising next-generation modular manufacturing, group sourcing, and battery innovations," it would cut the price of next-generation EVs by thirty percent.

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In an effort to weather a "once-in-a-century" industry upheaval, Nissan and rival Honda announced this month that they were investigating the possibility of forming a strategic alliance in the electric vehicle space. Analysts speculated that this move was made to catch up to Chinese rivals.

Nissan stated that sixteen of the thirty new models it plans to introduce over the next three years will be "electrified".

"If you look at our product portfolio, in the future the number of ICE (internal combustion engine) vehicles will decline, but they are very important for our business," Uchida stated.

thumb_2023MY-Nissan-Leaf-EV_ETCM-full-full_normal.jpg

Citing "temporary logistics disruption and intensifying competition," Nissan reduced its unit sales volume projection for the current fiscal year from 3.7 million vehicles to 3.55 million in February.


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Written By

Anis

Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........

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JPJ Running Numbers

KUALA LUMPUR

VPG2486

SELANGOR

BSF4611

JOHOR

JYA4079

PULAU PINANG

PRR4578

PERAK

ANW6126

PAHANG

CFC1078

KEDAH

KGA9157

NEGERI SEMBILAN

NEG2183

KOTA KINABALU

SJL2710

KUCHING

QAB5039L

Last updated 16 Jun, 2025

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RON 95

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EURO 5 B10

RM 2.74

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RM 2.94

Last updated 12 Jun, 2025

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