ENZHMS
Link Copiedcheck_circle
Auto News

Proton Ventures Into Trinidad & Tobago Market with X-Series SUVs

Mukhlis Azman

23-8-2024

Share via

Proton-Trinidad-Tobago-(1).jpg

Proton partners with ANSA Motors to expand its venture in Trinidad & Tobago, with a target of selling 300 units in 2024.

In case you missed it, national automaker Proton recently expanded its venture into the Caribbean region, as the brand entered the Trinidad and Tobago market with a new partner, ANSA Motors Limited.

Since the establishment of this partnership in March this year, it has yielded promising results, with buyer responses to its car models exceeding initial expectations. To date, Proton has managed to deliver 261 units in the Caribbean nation, achieving 101% of its target volume and bringing the total number of Proton vehicles shipped there to 366 units since CY2023.

Proton-X50.jpgProton-X90.jpg

Proton X50 (left) & Proto X90 (right)

To mark this newly-established partnership, Proton has launched two of its X-Series SUV models, namely the Proton X50 B-segment SUV and the Proton X90 D-segment SUV, in March this year. As local demands for Proton cars are set to increase in a few months’ time, Proton’s partner ANSA Motors aims to up the ante by increasing its annual sales target to 300 units in 2024.

While said target may seem miniscule compared to other markets, the numbers are quite promising after you consider the small population of this Caribbean island nation. Despite its population of merely 1.5 million, Trinidad and Tobago’s automotive industry mirrors that of more developed countries, with its young population having a knack for something with cutting-edge technology, which makes Proton fit the bill for market demand.

Jerome-Borde,-Head-of-Regional-Business,-ANSA-Motors.jpg

ANSA Motors Head of Regional Business Jerome Borde

“The technology and pricing of Proton vehicles are strengths we hope to exploit, so we are very enthusiastic about the future. We needed a value-for-money brand for segments we had no presence in, and the Proton brand certainly filled those spots,” said Jerome Borde, Head of Regional Business, ANSA Motors.

Besides the promising future sales prospects, Proton has also found a very experienced partner in ANSA Motors, as the company was founded more than 100 years ago with a wealth of experience handling several premium automotive brands in the country.

Proton-Trinidad-Tobago-(2).jpg

The success of Proton’s X-series SUV lineup is also reflected in other international markets, as the automaker has shipped a total of 6,501 units to 18 other countries, such as Egypt, Brunei, Nepal, Ghana, and many more. Riding on this positive momentum, the national automaker aims to expand its venture into more export markets, with the X-Series models leading the way.

Proton-Edar-CEO-Roslan-Abdullah.jpg

Proton Edar CEO Roslan Abdullah

“Building a strong alliance with a local distributor with a solid presence in the region is crucial for us to expand into a new territory. Together, we can harness our collective strengths to navigate challenges, seize opportunities, and drive lasting success in automotive markets overseas, thus expanding Proton’s footprint and creating opportunities for the local ecosystem through increased production volumes,” said Proto Edar CEO Roslan Abdullah.


Gallery

Share This Article

Written By

Mukhlis Azman

He believes that cars should be enjoyable rather than mere tools; every adult must take public transit at least once a week; and the world is best seen on two wheels. @mukhlisazman

Share via

JPJ Running Numbers

KUALA LUMPUR

VNR3014

SELANGOR

BSC4648

JOHOR

JXR5234

PULAU PINANG

PRM8154

PERAK

ANT4917

PAHANG

CFA9201

KEDAH

KFY1182

NEGERI SEMBILAN

NEE5894

KOTA KINABALU

SJJ3829

KUCHING

QAB7401K

Last updated 07 Feb, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.43

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 3.18

EURO 5 B7

RM 3.38

Last updated 06 Feb, 2025

Related News

Auto News
Proton Hints 3 New Models For 2025, Aims To Match P2’s Output By 2030

Proton Hints 3 New Models For 2025, Aims To Match P2’s Output By 2030

Proton hints at three new models (at least) for 2025, also lays out aim to match P2’s output levels by 2030.

23-01-2025
New Car
Proton X50 Sport Edition Teased at KLIMS 2024 – Limited Units, Coming Soon?

Proton X50 Sport Edition Teased at KLIMS 2024 – Limited Units, Coming Soon?

Proton has unveiled a special edition model based on the X50 SUV at KLIMS 2024, known as the Proton X50 Sport Edition.

05-12-2024
Auto News
2024 Proton X50 RC Charts Best 2024 Sales Figure in July

2024 Proton X50 RC Charts Best 2024 Sales Figure in July

The newly-updated 2024 Proton X50 RC charts its best sales result this year in July with 2,585 units sold.

07-08-2024
Auto News
Proton Sees Record July Sales Up 37.3%, Highest Since September 2022

Proton Sees Record July Sales Up 37.3%, Highest Since September 2022

Proton sold 15,103 cars in July, up 37.3% from the previous month and the highest closing figure since September 2022.

02-08-2024
Auto News
Proton June 2024 Sales Totals At 10,999 Units

Proton June 2024 Sales Totals At 10,999 Units

June 2024 sales saw national carmaker Proton shift 10,999 units despite planned one-week production halt and 'soft' TIV.

03-07-2024
Auto News
Proton Wins Excellence Award at ASEAN NCAP Grand Prix Awards 2024

Proton Wins Excellence Award at ASEAN NCAP Grand Prix Awards 2024

Proton has clinched the Excellence Award for the industry category at the ASEAN NCAP Grand Prix Awards 2024.

16-06-2024
Review
First Drive: 2024 Proton X50 RC – FIVE Things We Learnt

First Drive: 2024 Proton X50 RC – FIVE Things We Learnt

We had a go with the Proton X50 RC around Proton’s Shah Alam test track, and here are five things we learnt about it.

05-06-2024
Auto News
Proton X50 Saw Over 110,000 Units Exported Since 2020

Proton X50 Saw Over 110,000 Units Exported Since 2020

Over 110,000 units of the Proton X50 have been exported to 11 countries since its 2020 debut, says Proton.

04-06-2024

Latest News

Auto News
Puspakom Welcomes Competition, Closes Wangsa Maju Centre In June

Puspakom Welcomes Competition, Closes Wangsa Maju Centre In June

Puspakom embraces industry changes as competition rises, confirms Wangsa Maju centre closure by June.

08-02-2025
Auto News
Perodua Lowers 2025 Production & Sales Targets, But Doubles Its Investments

Perodua Lowers 2025 Production & Sales Targets, But Doubles Its Investments

Perodua lowers its 2025 production and sales targets, but commits to doubling its investments for greater self-reliance, R&D, and more.

07-02-2025
Auto News
MoT Appoints Three Vehicle Inspection Operators for Seven Locations

MoT Appoints Three Vehicle Inspection Operators for Seven Locations

MoT has appointed three new motor vehicle inspection service operators to operate at seven locations nationwide.

07-02-2025
Auto News
Volvo Car Malaysia Shifted 1,953 Units In 2024

Volvo Car Malaysia Shifted 1,953 Units In 2024

Volvo Car Malaysia capped off 2024 by shifting 1,953 units, with 83% of which comprised of electrified PHEV and BEV models.

07-02-2025
Auto News
Sixth-Gen Honda CR-V Sees Over 11,300 Units Shifted, Leads C-SUV Segment

Sixth-Gen Honda CR-V Sees Over 11,300 Units Shifted, Leads C-SUV Segment

Sixth-gen Honda CR-V continues to lead local C-SUV space as sales soar over 11,300 unit since launch to hold a 36% market share.

07-02-2025
Auto News
UMW Toyota Motor Shifted 5,383 Vehicles in Jan 2025

UMW Toyota Motor Shifted 5,383 Vehicles in Jan 2025

UMW Toyota Motor kick-started the year by shifting a total of 5,383 vehicles in Jan 2025.

07-02-2025
Auto News
New Vehicle Inspection Operators Will Be Announced Tomorrow

New Vehicle Inspection Operators Will Be Announced Tomorrow

MOT will announce new vehicle inspection operators soon, ending Puspakom’s monopoly.

06-02-2025
Auto News
Bermaz Auto Eyes Recovery Amid Competitive Pressures

Bermaz Auto Eyes Recovery Amid Competitive Pressures

Bermaz Auto braces for recovery with new model launches and EV expansion, despite competition from Chinese automakers.

06-02-2025

Show More

trending_flat
Carz Automedia Malaysia Logo
About Us

CarzAutoMedia: Stay connected to the latest car news! Get instant updates on new releases, industry trends, and automotive innovations. Your go-to source for 24/7 coverage of everything automotive.

© 2024 CariCarz.com. All Rights Reserved.