New Peugeot 1S Showroom Opens in Taipan USJ

Stellantis Malaysia saw its Peugeot brand network grow a little following the recent opening of a brand new 1S showroom located in Taipan USJ.

Peugeot Malaysia saw its local network expand further this week following the recent opening of a brand new Peugeot 1S showroom outlet in Taipan USJ, Subang Jaya. Said new showroom (1S) outlet is operated by authorised dealers Allure Auto Sdn Bhd.

According to the firm, this newly opened 1S dealership is only part of an initial phase. Plans are already underway to complement this outlet with a new and dedicated 2S service centre located a few minutes away in USJ 1. Allure Auto adds that construction for which is now at 70% completion too.

In the interim period whilst said 2S service is being constructed, Allure Auto says it will collaborate closely with the nearest authorised Peugeot dealers to resolve any technical issues and ensure customers receive the necessary support for their vehicles.

Presently, prospecting customers can bask in the firm’s first showroom that features a four-vehicle display space plus a dedicated one-vehicle delivery bay. The outlet is fully furnished with a modern design driven by Peugeot’s latest corporate identity.

Another highlight stems from this new showroom’s status as the first to feature the Peugeot brand’s 3D configuration tool, which in turn promises customers with a more interactive purchase experience. The outlet is also staffed by sales consultants certified by parent firm Stellantis Malaysia.

Speaking of which, what is also notable is the fact that this new Peugeot 1S showroom in Taipan USJ stands as the French silver lion marque’s first new premise established under the auspices of Stellantis Malaysia. As a refresher, the firm reclaimed the Peugeot brand sales operations early this year.

Stellantis Malaysia MD Jamie Francis Morais (left) and Allure Auto's Director Lai Choong Yik (right). 

“We chose Subang Jaya because of its vibrant, high population and family-centric community. This area is known for its strategic central location and people who appreciate quality and innovation,” elaborates Lai Choong Yik, Allure Auto’s director.

“Allure Auto represents a milestone in our journey to have 30 dealerships in our network by end-2024,” adds Jamie Francis Morais, MD of Stellantis Malaysia. Prior to inducting Allure Auto, the exec had also inducted renowned dealership firm Cycle & Carriage into the Peugeot brand network last month.