JPJ Nov 2024 Update: Local Brands Reign, EVs Spark Interest

The Road Transport Department (JPJ) has updated the Data Dashboard with the latest Nov 2024 vehicle sales numbers totaling 71,818 units of vehicles registered with 771,863 vehicles registered year to date (YTD).

Based on data shared, petrol-powered vehicles continue to dominate sales with a total of 64,004 units sold, representing 89.1% of the market. Green diesel vehicles followed with 3,913 units sold (5.4%), petrol hybrids accounted for 1,863 units (2.6%), electric vehicles (EVs) secured 1,805 units (2.5%) and diesel vehicles came in last with just 233 units sold (0.3%).

Local automakers Perodua and Proton retained their stronghold, commanding significant market share in Nov. Perodua led the pack with 31,808 units sold, while Proton followed with 11,637 units. Toyota secured third place with 10,307 units, highlighting its continued versatility across fuel types.

Honda meanwhile registered 7,038 units, while newcomer Chery, bolstered by growing interest in its offerings, achieved sales of 2,275 units making it the fifth popular brand.

Nov also witnessed a notable surge in electric vehicle sales, driven by the launch and deliveries of new models. BYD emerged as the frontrunner in the EV segment, selling 235 units, largely attributed to the successful introduction of the BYD M6 in October.

Tesla with its Model 3 followed with 197 units, reflecting sustained consumer interest in its premium electric offerings. New model launches, such as the BYD M6, have consistently driven peaks in EV registrations, showcasing how fresh options and improved charging infrastructure can influence buyer behavior.

EVs despite just commanding 2.5% of sales does show a steady growth, signaling increasing consumer interest in sustainable transportation options. However what is yet to be seen is EVs sales sustenance beyond launch period.

In addition to the growing momentum for EVs, other noteworthy trends included the steady growth of green diesel sales, which reached 3,913 units, reflecting an increasing awareness of sustainable fuel alternatives.

Government policies and market conditions played a pivotal role in shaping November’s trends. Meanwhile, aggressive promotional campaigns, particularly those rolled out during mid-year, helped sustain demand through the latter months of the year.

For EVs, ongoing government support through tax exemptions and subsidies for charging infrastructure continued to bolster adoption. Though Nov’s total registrations were slightly lower than Oct, the month marked a significant rebound from the mid-year slump in June, when sales dipped to 61,208 units.

As 2024 draws to a close, the Malaysian automotive industry is poised for a strong finish. With local favorites maintaining their dominance, a growing emphasis on sustainability. We can see a strong Dec sales number too especially for EVs as deliveries begin for the popular BYD Sealion 7, the much anticipated Zeekr X and 009 plus not forgetting the soon to be launched Proton e.MAS 7.