Kenanga IB Projects 805k TIV for 2025, Outpacing Rivals' Forecasts

The total industry volume (TIV) of Malaysia's automotive sector is projected to grow modestly from an estimated 800,000 units in 2024 to 805,000 units in 2025, according to Kenanga Investment Bank Bhd (Kenanga IB).
This optimistic forecast contrasts sharply with the more conservative estimates of 750,000 units from rivals Maybank Investment Bank, as well as the 755,000 units forecasted by CIMB Securities.
Kenanga IB attributes its higher projection to strong demand in the budget vehicle segment, supported by Perodua’s order backlog exceeding 90,000 units and its consistent delivery performance.
![]()
Additionally, the industry is expected to benefit from consumers downsizing amid fuel subsidy rationalization, spurring interest in fuel-efficient, hybrid, and battery-electric vehicles (BEVs), particularly as Chinese automakers localize manufacturing.
Furthermore, just as we had mentioned before, Kenanga IB also anticipates a mid-2025 review of the National Automotive Policy (NAP), emphasizing hybrids as a transitional option to surpass the national target of 15% EV and hybrid TIV by 2030, aiming for 38% by 2040.

This aligns with the anticipated rapid approval of EV charging stations, projected to grow from the current 4,235 planned units to over 10,000 by the end of 2025. Government incentives, including SST exemptions for BEVs until Dec 2025, are expected to further boost sales.
Meanwhile, motorcycle sales are expected to remain strong, with an estimated 680,000 units sold in 2025, driven by demand from the B40 and M40 groups, who are less affected by fuel subsidy adjustments. Yamaha is predicted to maintain its dominance with a 50% market share.
Souirce: BERNAMA
Written By
Kumeran Sagathevan
More then half his life spend being obsessed with all thing go-fast, performance and automotive only to find out he's actually Captain Slow behind the wheels...oh well!
JPJ Running Numbers
KUALA LUMPUR
VRP6842
SELANGOR
BST6169
JOHOR
JE796J
PULAU PINANG
PSF4776
PERAK
APL4181
PAHANG
CFH7030
KEDAH
KGJ371
NEGERI SEMBILAN
NEL7951
KOTA KINABALU
SJU480
KUCHING
QAB5461P
Last updated 14 Sep, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
RON 97
RM 4.90
+1.75
RON 100
RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
Related News
Budget 2026: Analysts Split on Lemon Law and EV Tax Shifts
RHB views Lemon Law as a long-term positive; Kenanga bets on short-term gains from EV tax shifts.
13-10-2025
Kenanga IB Downgrades Auto Sector - Subsidies, Speculation & Stagnation
Kenanga IB downgrades Malaysia’s auto sector outlook to neutral as market uncertainty deepens.
09-06-2025
Report: Kenanga IB Maintains 2025 TIV Forecast Of 805,000 Units
Analysts at Kenanga IB maintains its 2025 TIV forecast of 805,000 as it banks on forward buying interest fuelling said figure.
28-01-2025
Maybank IB Raises 2025 TIV Forecast By 5%, EV & xEV Adoption By 1%
Maybank IB raises 2025 TIV forecast by 5% to 790,000 units, predicts EV and xEV adoption increase by just 1% over too.
05-02-2025
Analyst - OMV Revisions Set to Raise Car Prices, Spark EV Adoption
Analysts predict TIV for 2025 to drop citing OMV revision, production constraint.
20-12-2024
Maybank IB: Govt Must Raise RON95 Price
Maybank IB analysts reckon government must raise RON95 price by 32 cents in July or 65 cents in Oct to achieve RM4.1billion subsidy savings.
11-06-2024
Maybank Analyst Anticipate Rise In ASEAN EV Adoption Despite Global Slow Down
Maybank Investment Bank analysts foresee a healthy growth in ASEAN EV adoption despite global slow-down.
15-04-2024
Maybank IB Predicts 19% Drop In Auto Sales, Favours BAuto For Strong Financials
Maybank IB anticipates a 19% drop in Y-O-Y auto industry growth, expects BAuto taking on a new EV portfolio.
31-01-2024
Latest News
40,595 Summonses, RM12.18 Million Unpaid. JPJ's Patience Is Running Out
JPJ has given 945 transport companies 14 days to settle 40,595 outstanding summonses worth RM12.18 million or face tougher enforcement.
11-09-2026
Use The Kelana Jaya LRT? Here's Why Some Stations Won't Open Until 9.30AM
Kelana Jaya LRT track replacement works run from Sept 2026 to Sept 2027. Check the affected stations, Sunday dates and 9.30AM opening times.
10-09-2026
Your Car's Windscreen Isn't Just Glass, And This Crash Test Shows Why
Malaysia's first live windscreen crash test at MIROS shows why proper installation, adhesive and curing time matter for vehicle safety.
10-09-2026
Would You Trust Malaysia's MLFF System To Charge The Right Car, Every Time?
Malaysia's MLFF is moving forward, but how will barrier-free tolls identify and charge the right car? Here's how RFID, ANPR and the system could work.
09-09-2026
Is "Adjusting" Used-Car Mileage Really Normal In Malaysia?
A Bro Wong-SCRUT dispute has put used-car mileage adjustment back in focus. How common is odometer tampering in Malaysia, and are buyers protected?
09-09-2026
AI Is Now Monitoring 3 Malaysian Highways - Could Automated Summonses Be Next?
AI is now monitoring BESRAYA, NPE and LEKAS, detecting traffic offences and incidents in real time. Could automated summonses eventually follow?
09-09-2026
Too Modified For Malaysian Roads? JPJ Takes Action Against 97, Seizes 37
JPJ seized 37 modified cars during Ops Ekstrem in KL, with 485 notices issued. Some owners reportedly spent up to RM150,000 on exhaust modifications.
09-09-2026
Should Malaysia Follow Singapore And Ban Holding Phones While Driving?
Malaysia is being urged to consider stricter rules on holding phones while driving, similar to Singapore's proposed approach. Here's what the law says.
08-09-2026
Show More
trending_flat