MAA, MARii Partner To Host Alternate-Year Motor Shows
The Malaysian Automotive Association (MAA) and Malaysia Automotive Robotics and IoT Institute (MARii) have formally agreed to collaborate on organizing automotive exhibitions and motor shows, alternating each year.
Through the partnership, the Malaysia Autoshow will continue to be hosted by MARii in 2025 and the Kuala Lumpur International Mobility Showcase will be organised by MAA in 2028.
According to MAA president Mohd Shamsor Mohd Zain, this strategy avoids an overabundance of automotive events in one year while guaranteeing compelling events that showcase the most recent developments in the sector.
“We are thrilled to join forces with MARii to create an even more dynamic experience for all stakeholders. This collaboration will not only assist the industry players by not burdening them to participate in two auto shows a year previously, but it also increases the scope and impact of our motor shows.”
Mohd Shamsor emphasised that the alternate-year strategy ensures that each event is unique, relevant, and aligned with the latest trends in the automotive industry. This strategy provides stakeholders with ample time and flexibility to develop high-quality exhibits and products.
Azrul Reza Aziz, the CEO of MARii, stated that the collaboration was a significant step forward for the local auto sector.
“This collaboration represents a transformative milestone for Malaysia’s automotive industry. By aligning the strengths of MARii and MAA, we are creating a unified, strategic approach to organizing automotive exhibitions.
"The alternate year framework enables us to focus our resources and innovation, ensuring that both MAS and KLIMS become flagship events that highlight Malaysia’s leadership in automotive advancements, policy alignment, and sustainable growth,” he added.
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Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
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