Sime Motors AutoArena Set For Jan 10-12 At Stadium Bukit Jalil

This month, local automotive conglomerate Sime Motors is set take over Stadium Bukit Jalil for its AutoArena event.

Sime Motors looks set to kick off the New Year on a grand scale as it announced earlier today that it will host a special mass automotive event at Stadium Bukit Jalil this month. Called AutoArena, it will the first auto event of its kind to take place at the iconic venue too, says the firm.

Set to run from Jan 10 (Friday) until Jan 12 (Sunday) and from 9AM to 7PM daily, Sime Motors AutoArena is set to showcase a myriad vehicles from the group’s massive portfolio of brands. 

Included here are BMW, BMW Motorrad and MINI (Auto Bavaria), Ford (Sime Darby Auto Connexion), Hyundai (Hyundai Sime Darby Motor), Jaguar, Land Rover (JLR Malaysia), BYD (Sime Darby Beyond Auto), as well as Volvo (Sime Darby Swedish Auto).

The first automotive event of its kind to be held at the iconic stadium sees a myriad of brands and products showcased from the group's massive portfolio.

Apart from new cars and motorcycles, the Sime Motors AutoArena is also set to feature a wide array of premium used cars from the group’s Auto Selection arm. Additionally, special promotions and sales, personalised offers, as well as test-drive sessions, await visitors.

"We’ve evolved from showroom events to outdoor carparks and air bases, and now, taking over the National Stadium Bukit Jalil,” says Jefferey Gan, MD of SEA, Sime Motors.

The exec also emphasised that Sime Motors AutoArena serves as a testament to the group’s overall growth and unwavering passion to engage and connect with customers through innovative ways.

Prospecting buyers keen to attend and visit the Sime Motors AutoArena event can garner more details on register their interest online via its dedicated event microsite that’s accessible by clicking these blue words.