Perodua Lowers 2025 Production & Sales Targets, But Doubles Its Investments

2024 proved to be a big year for P2, and that's despite not launching a single new metal. Looking ahead, the firm is gearing up for another big year in 2025 too.

2024 proved to be a year of contrasts for second national carmaker Perodua, albeit in a good way. Despite not launching a single new metal, it still retained the crown as the local market’s outright leader after shifting 358,102 vehicles in 2024, marking an 8.4% increase from 2023.

Naturally, the next step for most is to raise this number further, but that’s not the case as revealed by Perodua President and CEO Datuk Seri Zainal Abidin Ahmad. During a recent press dinner hosted by the automaker, the exec says the firm has lowered its sales and production targets for 2025.

“For 2025, we foresee our production numbers declining 4.9% to 350,000 units from 368,100 units made in 2024. This reduction will also translate to registrations slowing by 3.7% to 345,000 units, down from 358,102 units registered in 2023,” explained Datuk Seri Zainal.

Despite so, Perodua’s market share in 2025 is expected to rise further. Based on the latest 780,000 units total industry volume (TIV) forecast for 2025 by the Malaysian Automotive Association (MAA), the Rawang-based automaker is poised to increase its market share from 43.8% to 44.2%.

Moreover, the carmaker is gearing up for which by doubling its investments and capital expenditure (capex) to RM1.6 billion in 2025. The bulk of which will go towards increasing Perodua’s self-reliance in development of new models, plus research & development (R&D) instead of raising volume.

The increased capex will also go into its production – suppliers included – plus manpower investments, adds Datuk Seri Zainal further. The exec stopped just short of noting which new model would get a lion share of this, which likely is the production version of the EMO-II concept EV.

Looking back at 2024 again, Perodua can also revel in the fact that its efforts in 2024 saw it become ASEAN’s second largest automaker by volume – it previously ranked third in 2023. In fact, Perodua out-produced Honda that now ranks third after shifting over 303,000 units across ASEAN.

Before you ask, rivals Proton ranks in a rather distant fifth place after shifting over 148,000 units in 2024. As a refresher, P1 actually shifted a total of 152,352 units in 2024 with its local, regional and overseas exports combined.

Perodua also admitted it still had a sizeable backlog on hand as it entered 2025. To date, it has 68,000 outstanding orders, with 28,000 of which with approved loans and simply awaiting delivery.

Back to Perodua, the automaker also admitted it entered the new year with quite a back-log of orders on hand still.  “Despite our planned slowdown in production and sales, demand for our vehicles remains healthy with current outstanding bookings at 68,000 units,” revealed Datuk Seri Zainal.

He added that 28,000 of which already have letters of undertaking issued without stock – meaning buyers with approved bank loans and are simply awaiting delivery. As before, Datuk Seri Zainal says Perodua will continue to prioritise deliveries without compromising on quality and safety.

2024 also saw Perodua's service intake mark a sizeable 10.6% increase to 3.438 million.

Lastly, on the after-sales side of things, Perodua also hit a new all-time high on this front as its service intake numbers reached a new all-time high of 3.438 million units. For context, Perodua has delivered over 5.1 million vehicles since its establishment in 1994.

Perodua notes that the increased service intake marks a sizeable 10.6% increase from the 3.108 million units figure recorded back in 2023. Said figure has been steadily climbing over the years.

No doubt, Perodua already has its hands full on all fronts, and that’s before we dive into the new and updated products planned both this year and in the coming years, which we will detail separately. For now, we tip our hats off to Perodua for yet another year stellar year of growth.