Lamborghini 2024 Sales And Profits Hits New All-Time High

World-famous supercars marque Lamborghini charted new all-time high sales and earnings in 2024.

World famous Italian supercars marque Lamborghini closed 2024 by charting new all-time high sales and profits. In a press release issued recently, the Sant'Agata-rooted automaker revealed it shifted 10,687 units globally, generating a revenue of €3.09 billion (RM14.84 billion) too.

The efforts sees the renowned raging bull marque see its revenues break the  €3 billion ceiling for the first time, marking a 16.2% increase over its earning charted in 2023 too. Concurrently, the marque’s operational income of €835 million (RM4.01 billion) also marked a 15.5% increase from 2023.

Over half of the brand's deliveries were fuelled by its sole SUV offering the Urus. Pictured is the newest and electrified PHEV version of which, the Urus SE, that launched locally last year.

Breaking down its sales, over half the vehicles delivered last year were the brand’s sole SUV offering the Urus with a total of 5,662 units shifted worldwide. Said SUV nameplate, which also features a renewed plug-in hybrid (PHEV) variant that launched locally last year, remains as the brand’s best-seller.

Next, the marque’s V10-engined Huracán supercar model, which was phased out last year, saw 3,609 units delivered worldwide. Its new twin-turbo PHEV V8-engined successor the Temerario revealed in Aug 2024 is expected to generate similar – if not better – sales figures for 2025.

Lamborghini "recorded growth" across its three major market regions - Euope and Middle East, Americas, and Asia Pacific - in 2024.

Lastly, the marque’s Revuelto electrified V12-engined flagship hypercar saw 1,406 units delivered globally. Surprisingly, Lamborghini also delivered a handful – just 10 units – of its Aventador predecessor in 2024 too, and that perhaps signals the last batch of which to reach customers.

According to brand CEO Stephan Winkelmann, the company “recorded growth” in its three major regions – Europe and Middle East, Americas, and Asia Pacific. However, the exec did reportedly acknowledged that the proposed tariffs in the US market could “risk” its 2025 sales volumes.

For 2025, Lamborghini is set to continue producing and flogging its electrified Urus, Temerario and Revuelto models trio mentioned. Later this year, a new fourth model based on the Lanzador concept will debut as the marque’s first full electric vehicle (EV) ahead of its planned 2029 market entry.