ENZHMS
Link Copiedcheck_circle
Tech

Kia Turns Road Trips Into Sensory Journeys For Visually Impaired

Anis

16-4-2025

Share via

Innocean-Berlin-and-Kia-present-Soundscapes-hero.jpg
Kia is experimenting with a different approach, combining technology and creativity to make time in the car more engaging, even allowing the visually impaired to experience it.

This is in an effort to realize the dreams of visually impaired individuals who want to enjoy road trips as much as normal people do, experiencing the journeys firsthand without the need for a driver or passenger to narrate the sights.






Kia and marketing agency Innocean recently unveiled an AI-powered innovation called Kia Soundscapes, which turns landscapes into soundtracks. The goal of the two companies is to give visually impaired people a new way to experience adventure by using sound to imply what can't be seen.

The science behind the innovation is based on studies that show music can stimulate the visual cortex of the brain in blind people, which is normally in charge of processing visual information.

kia-corporate-soundscapes-danny-Object-Recognition-digital-1920x1080.jpgkia-corporate-soundscapes-anne-Music-digital-1920x1080.jpg


As a result, Kia developed a sound system where each element of the surrounding environment has a unique sound. Trees, mountains, rocks, and water were all translated into unique auditory cues using sounds that were produced in a studio.

The vehicle's ADAS sensors identify these objects, and the AI interface generates a soundtrack that changes in response to them. For example, mountains may be accompanied by loud, resonant tones, while forests and bushes may be accompanied by gentle woodwind sounds. The tempo and tone of the soundtrack also adjust based on the vehicle's speed.


soundscapes-2f.jpg

The Kia Soundscapes was tested with two visually impaired people who were driven in the all-electric EV9 through scenic landscapes. Both of them were genuinely moved by the experience of listening to the soundtrack created in real-time, although it is unclear how this technology would work outside of a controlled setting.

Share This Article

Written By

Anis

Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........

Share via

JPJ Running Numbers

KUALA LUMPUR

VPC873

SELANGOR

BSE4402

JOHOR

JXW4803

PULAU PINANG

PRQ3417

PERAK

ANV3402

PAHANG

CFB6571

KEDAH

KGA4221

NEGERI SEMBILAN

NEF7075

KOTA KINABALU

SJK7319

KUCHING

QAB3039L

Last updated 01 May, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.18

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.88

EURO 5 B7

RM 3.08

Last updated 01 May, 2025

Related News

International
Kia Sets New Global Sales Record in 2024 with 3.089 Million Units

Kia Sets New Global Sales Record in 2024 with 3.089 Million Units

Kia’s global sales in 2024 reached 3.089 million units, setting a new annual global record for the second year in a row.

07-01-2025
International
Face-lifted 2025 Kia Sportage Teased Ahead of Nov Debut

Face-lifted 2025 Kia Sportage Teased Ahead of Nov Debut

Kia Corp. has teased the facelifted 2025 Kia Sportage in pictures and short videos ahead of its debut.

25-10-2024
International
Kia Unveils Car Accessory Made From Great Pacific Garbage Patch

Kia Unveils Car Accessory Made From Great Pacific Garbage Patch

Kia announced the development of the world's first car accessory made from ocean plastic.

17-10-2024
Auto News
Innovative And Sustainable Future Mobility, Kia360 Reopens In Seoul

Innovative And Sustainable Future Mobility, Kia360 Reopens In Seoul

Kia Corporation recently announced the reopening of its first public space dedicated to showcasing its new brand offerings, Kia360, in southern Seoul. Its brand offering includes future mobility lifestyles, electrified sustainable mobility solutions and design innovations.

07-09-2021
Auto News
Kia Holds ‘World’s Largest LED-Illuminated Façade’ On World’s Tallest Structure, Burj Khalifa!

Kia Holds ‘World’s Largest LED-Illuminated Façade’ On World’s Tallest Structure, Burj Khalifa!

Kia Corporation truly made a mark with its global introduction of the company’s new brand transformation with a stunning LED show on the side of the world’s tallest structure (828 meters), the Burj Khalifa.

14-06-2021
Auto News
Kia Unveils New Design Philosophy and Images of the EV6

Kia Unveils New Design Philosophy and Images of the EV6

Kia Corporation has recently revealed the first images of the exterior and interior design of the EV6.

14-04-2021
Auto News
Premiering In The U.S.A, All-New 2022 Kia Carnival

Premiering In The U.S.A, All-New 2022 Kia Carnival

Rolling out in 2022, is the all-new Kia Carnival Multi-Purpose Vehicle (MPV). It will be the first vehicle from Kia Motors to be sold in the U.S. with Kia’s new logo proudly displayed on its sculpted hood

18-03-2021
Auto News
A Glimpse Into The All-New Kia K8’s Interior Cabin

A Glimpse Into The All-New Kia K8’s Interior Cabin

Kia Corporation is allowing the public to dive deeper into their all-new Kia K8, with a recent unveiling of the premium sports sedan’s interior cabin

17-03-2021

Latest News

Tech
ZF Unveils Advanced Range Extender Systems For EVs

ZF Unveils Advanced Range Extender Systems For EVs

ZF unveils advanced new eRE and eRE+ range extender systems for both 400-volt and 800-volt EV architectures.

29-04-2025
Tech
Meet Mornine, A Robot Car Salesperson Of The Future

Meet Mornine, A Robot Car Salesperson Of The Future

Chery has unveiled Mornine, an AiMOGA robot slated to function as a sales consultant in car dealerships.

29-04-2025
Tech
Auto Shanghai 2025: BMW Vision Driving Experience Stuns With Wall-Climb Feat

Auto Shanghai 2025: BMW Vision Driving Experience Stuns With Wall-Climb Feat

BMW Vision Driving Experience concept stuns at Auto Shanghai 2025 with wall-climb stunt to showcase new ‘Heart of Joy’ control unit.

27-04-2025
Tech
Mercedes-Benz Joins Yoke Trend With Steer-By-Wire In The Upcoming EQS Facelift

Mercedes-Benz Joins Yoke Trend With Steer-By-Wire In The Upcoming EQS Facelift

Mercedes-Benz will debut steer-by-wire in the upgraded EQS next year, replacing mechanical steering with electrical.

23-04-2025
Tech
Next-Gen Hyundai Hybrid Powertrain Promises EV-Like Efficiency

Next-Gen Hyundai Hybrid Powertrain Promises EV-Like Efficiency

Next-gen Hyundai hybrid powertrain delivers smarter efficiency, smoother shifts, and electric-like versatility.

22-04-2025
Tech
OTA: Blurred Line Between Modification and Evolution

OTA: Blurred Line Between Modification and Evolution

OTA: cars now have the potential to evolve, improve, and even outperform their original specifications.

20-04-2025
Tech
Horse Powertrain Unveils New Hybrid Powertrain Concept

Horse Powertrain Unveils New Hybrid Powertrain Concept

Horse Powertrain unveils the new Future Hybrid Concept modular powertrain that can be fitted in dedicated EV architectures.

18-04-2025
Tech
China Bans Autonomous Driving, Beta Tests, Remote Parking and OTA Updates

China Bans Autonomous Driving, Beta Tests, Remote Parking and OTA Updates

China’s MIIT hits the brakes on autonomous driving ambitions with sweeping new rules to tighten safety and limit overhyped marketing.

18-04-2025

Show More

trending_flat
Carz Automedia Malaysia Logo
About Us

CarzAutoMedia: Stay connected to the latest car news! Get instant updates on new releases, industry trends, and automotive innovations. Your go-to source for 24/7 coverage of everything automotive.

© 2024 CariCarz.com. All Rights Reserved.