A New Home In The Netherlands, Spanning 284 Square Meters, Bentley Rotterdam Inaugurated

Inaugurated in the largest seaport in Europe and second biggest city in the Netherlands, the brand’s latest state-of-the-art showroom, Bentley Rotterdam.

The new home for Bentley in Rotterdam offers 284 sqm, allowing the display of the full Bentley range and six new models in total. 

Sited along the A20, in a three-story building, Bentley is located on the second floor, while the service center is on the ground floor for easy access. 

Whereas, on the top floor of the building is the Rotterdam Carport Hotel, which offers clientele a valet service to store their Bentleys. 

Plus, the new building also provides a dedicated entrance to drive vehicles right into the workshop, along with an area to the customization’s division, Mulliner.

Bentley Motors’ Europe regional director, Balazs Rooz, remarked, “This is a striking building and I am delighted to inaugurate Bentley Rotterdam in the Netherlands. This is an important market for Bentley Motors and in the last ten years we have seen strong growth and success with the brand.”

For the occasion, the Flying Spur Hybrid Odyssean Edition headlined the officialization, presented to give a glimpse into Bentley’s future.

Notably, Bentley’s view on luxury mobility that introduces new sustainable materials as part of its Beyond100 strategy. 

Reflected through the cabin’s craftsmanship, the masterpiece featured tweed from 100 percent British wool and open pore veneers. 

Then, alongside the 1958 S1 Continental Flying Spur, was the first bespoke creation of a four-door Continental and muse for the design team to create today’s Flying Spur range.

Rooz added, “With the Beyond100 strategy we have communicated ambitious plans, while offering the strongest electrified model range today with the Bentayga Hybrid and Flying Spur Hybrid.”

On that note, earlier this year Bentley provided an update of its Beyond100 plans, which are on track to become the leader in luxury sustainable mobility.

Highly dedicated to a sustainable investment of GBP 2.5 billion (RM 13,354,933,693) in products and to transform Crewe into a ‘Dream Factory’. 

Significantly, a manufacturing facility that is fully digital, has zero environmental impact, flexible and of high-value.

This includes the extension of solar panels from 30,000 to 40,000 and the goal of being end-to-end carbon neutral by 2030. 

That said, Bentley Rotterdam will see more electrified models in the future with the brand’s striving Five-in-Five plan, as Bentley commits to launch a new electric model each year starting from 2025.

“We are proud to be representing Bentley Motors in the Netherlands and excited about Bentley’s future. The brand is bringing a strong electrified range offer to the Dutch market and we are looking forward to advising our customers and providing them with the best service and experience possible,” concluded Bentley Rotterdam’s dealer principle, Robert Doornbos.