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Petron and Turkiye Tourism Launched Jom Jalan Jalan di Turkiye Promotional Campaign

Jesica Sendai

16-12-2022

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A group photo of His Excellency (H.E) Emir Salim Yüksel (fourth from the left), Mr. Danny Chen, the Marketing Manager of Petron Malaysia (fifth from the right), and Ms. Wan Adibah Azian Mahmood, Corporate Affairs Manager of Petron Malaysia (fourth from the right) with the sponsors and partners

Petron Malaysia has launched the ‘Jom Jalan-Jalan Türkiye’ nationwide promotional campaign in a collaboration with Türkiye Tourism Board starting from 15 December 2022 to 15 March 2023. The campaign aims to reward 336 lucky winners with more than RM300,000 worth of prizes throughout the three-month campaign period.

Through this campaign, customers not only get to enjoy their dream holiday but also to be rewarded with Petron Miles (P-Miles). Do take note that the contest will be valid only for P-Miles cardholders.

Before joining the contest, customers need to download and register on the P-Miles mobile app when making petrol purchases to participate. Then, an automatic entry will be given with a minimum RM50 petrol purchase at any Petron service stations and get qualified for final lucky draw.


Booths walkabout with His Excellency (H.E) Emir Salim Yüksel (left), Mr. Danny Chen, Marketing Manager of Petron Malaysia (second from the right) and Ms. Wan Adibah Azian Mahmood, Corporate Affairs Manager of Petron Malaysia (first from the right)

What’s more interesting is that One Grand Prize winner will be awarded a spectacular 8-day and 7-night travel package worth more than RM50,000 together with his or her chosen companion in the comfort of travelling with Turkish Airlines business class.

Aside from that, there will be an additional five (5) 1st Prize winners. Each winner will be entitled to an 8-day and 7-night travel package for two persons with return Economic Class air tickets and access to Plaza Premium lounge.

Winners of this package will have a unique experience exploring ancient cities in Türkiye, sampling local delicacies, and participating in the diverse culture of the country. Among others, the travel package consists of a breath-taking hot air balloon ride soaring through the skies of Cappadocia.

As for the Consolation Prize, 330 winners will be selected and 30 of them will receive RM800 worth of American Tourister luggage while another 300 winners get to enjoy RM500 worth of P-Miles points.

The three-month integrated campaign includes on-ground and online activation. As a start, the campaign kicked off with the “Turkish Grand Bazaar” at the Paradigm Mall from 15 – 18 December 2022.

This was then followed by nationwide roadshows with exciting games at selected Petron service stations as well as a social media contest and exclusive Petron “Jom Jalan-Jalan Türkiye” merchandise up for grabs.  


Speech by the Ambassador of the Republic of Türkiye, His Excellency (H.E) Emir Salim Yüksel at the launch ceremony of ‘Jom Jalan-Jalan Türkiye’

Prior to December 15 recently, the event was officiated by the Ambassador of the Republic of Türkiye to Malaysia, His Excellency (H.E) Emir Salim Yüksel and attended by Petron Malaysia Marketing Manager, Mr. Danny Chen.

The Marketing Manager of Petron Malaysia, Danny Chen stated ‘’We are thrilled to collaborate with Türkiye Tourism Board, tourism partners and local sponsors to reward our loyal customers with these amazing prizes.

This comes in timely as Petron also celebrates its 10th anniversary. This campaign is our way of saying thank you to our customers who have been with us throughout the journey.”


Speech by the Marketing Manager of Petron Malaysia, Mr. Danny Chen at the launch ceremony of ‘Jom Jalan-Jalan Türkiye’

Aside from the collaboration with Türkiye Tourism, Petron also worked with other partners namely Türkiye Embassy, Turkish Airlines, Plaza Premium Group and American Tourister to promote international inbound, outbound travel and offer customers the chance to win exciting vacation packages.

“International flights have recorded an increase after the reopening of international borders. In support of the tourism recovery efforts and Türkiye tourism global campaign, this collaboration comes at an opportune time as Türkiye sees an uptick in travel and I look forward taking the next step to develop and promote Türkiye to Malaysians,” stated Ambassador of the Republic of Türkiye to Malaysia, H.E Emir Salim Yüksel.

All the winners of each prize category will be announced after the three-month campaign ends and for more information, you may visit www.petronmiles.com.my


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Written By

Jesica Sendai

from 9 to 5 grinder to 'racing' her way in the automotive industry through editorial work.

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