Proton Drives Localisation of ADAS & Key Components Through Strategic JVs

Proton revealed it recently facilitated a series of agreements between its local vendors and overseas technology partners to produce high-tech components in Malaysia.

The move supports efforts to increase local content in future models, including EVs, while enhancing production efficiency and technical capabilities.

Signed by Proton’s existing suppliers and parts manufacturers linked to Geely, the agreements aim to accelerate localisation, reduce costs, and introduce advanced technologies to the Malaysian automotive supply chain.

Local supply of advanced systems such as ADAS, braking, lighting, and HVAC will be enhanced through these collaborations.

Key among them is the joint venture between Delloyd Technology and China’s Imotion Automotive, a leading ADAS supplier to brands such as Geely, Zeekr, and Chery

The partnership will fast-track ADAS development for Proton’s upcoming AMA01 model, widely believed to be the next-generation Proton Saga (MC3), suggesting that the new Saga will feature some level of ADAS technology.

As for the braking systems, PEPS JV would be working with Liuzhou Sanly Autoparts to produce and assemble components more efficiently and cost-effectively. This will benefit both the AMA01 and X-Series models.

JHM Consolidation has signed a joint venture with Jiangsu Dekai Auto Parts to develop advanced headlamps, marking JHM’s move from replacement parts to original equipment (OE) manufacturing for Proton.

Meanwhile, Trillion Speed has partnered with Shanghai Yinlun, a HVAC specialist, to develop air-conditioning systems locally for current and future models.

Additionally, two technical agreements were also signed. SHJ Interia will work with Changchun Fawsn Automotive Trim to develop interior parts, particularly headliners. The deal includes plans to set up a new R&D facility in Malaysia.

The second technical collaboration sees Xenso Electronics and Freetech Intelligent Systems co-developing ADAS features like blind spot detection and lane change assist.

According to Proton’s Chief Procurement Officer, Wang Huaibing, “bringing high-tech component production to Malaysia is key to achieving cost advantages and building local capability”. 

He added that these agreements reflect Proton’s commitment to local manufacturing and its role in driving the Automotive High Tech Valley (AHTV) initiative forward.