iCaur Expands Its Footprint with Flagship Damansara Outlet

iCaur Malaysia today unveiled iCaur Damansara, its flagship dealership and the brand’s most advanced outlet yet, marking a major milestone in its growing nationwide network.

Located in the heart of Kuala Lumpur and operated by Carramax Luxe Sdn. Bhd., the new dealership embodies iCaur’s vision of a vibrant, customer-first EV ownership experience.

“iCaur Damansara represents another proud step in our expansion,” said Men Lin Bo, Executive Vice President of Chery Corporate. “With seven dealerships now open and more on the way by Q4 2025, our goal is to make iCaur ownership fun, easy, and inspiring.”

Spanning about 40,000 square feet, iCaur Damansara blends accessibility, comfort, and care under one roof. The spacious showroom displays up to eight vehicles and features five EV charging bays, a dedicated delivery zone, and a lively customer lounge with Nintendo consoles, complimentary Wi-Fi, coffee, and light refreshments to make every visit relaxing and enjoyable.

Behind the scenes, the after-sales centre is built to impress. With eight service bays and a complete Body and Paint facility equipped for aluminium repair and premium tooling, the centre handles everything from maintenance to customisation, vehicle wrapping, and Paint Protection Film services, ensuring full-circle care for every owner.

“As the flagship outlet, iCaur Damansara sets the benchmark for our service network nationwide,” said Ricky Chia, Director of Carramax Luxe. “We’ve built a space where expertise meets enjoyment and customers always come first.”

The facility is supported by a team of 12 sales consultants, 11 technicians, and 10 Body and Paint specialists, capable of servicing up to 520 vehicles a month.

iCaur Malaysia remains on track to expand its footprint to nine full-fledged dealerships and 18 sales points by the end of 2025, strengthening accessibility and confidence for EV owners across the country.

iCaur Damansara is located at Lot 2814, Jalan Damansara, Kampung Sungai Penchala, Kuala Lumpur. The showroom opens 9 AM to 6 PM (Mon–Sat) and 10 AM to 5 PM (Sun & Public Holidays), while the service centre operates 8.15 AM to 5.15 PM (Mon–Sat).