New Fun And Innovative Addition At The Porsche Museum

Here’s the good news to all Porsche owners worldwide; The Porsche Museum in Stuttgart-Zuffenhausen has been massively updated to make the exhibition more interactive and exciting!.

The moment you reach the top of the famous long escalator, with its special view into the company’s archive library, you will embark on a thrilling journey through time in which the team has been working on the prologue for months.

The overhauled prologue features more of the faces behind Porsche’s history due to more than a year of research and planning by the Porsche Heritage and Museum department. You will find many new interactive touchpoints, more than 20 stations, three functional models and numerous never-before-seen exhibits.

As you walk along with the exhibition from the top step of the escalator, get ready to be greeted by the oldest surviving vehicle that Ferdinand Porsche worked on: the Egger-Lohner C.2 from 1898. 

The legendary model welcomes you from its podium, walking you through Porsche’s history from the beginning with the central theme of ‘Future Heritage’ that stresses Ferdinand Porsche’s fascination with electricity, which later led him to explore e-mobility.

It's been 123 years since the vehicle, which featured front-axle steering and an octagonal electric motor mounted on the back of a Lohner carriage, made its inaugural trip through the streets of Vienna. This binds Porsche's storey together straight from the outset, connecting the past with the present and cutting-edge technology.

Now, let’s get to the first part of the exhibition!

The newly designed prologue will allow you to experience digital and analogue displays combined with education, entertainment and greater interactivity: from Ferdinand to Ferry Porsche – from 1875 to 1949. One side of the prologue is specifically dedicated to the company’s founder, Ferdinand Porsche, with exhibits such as the Lohner-Porsche Semper Vivus and the Austro-Daimler Motorspritze fire engine.

Meanwhile, the Ferry Porsche and Gmünd in Carinthia, Austria, are displayed on the other side, where visitors of all ages can marvel at exhibits such as the Type 360 Cisitalia and the 356 ‘No. 1’ Roadster – the first sports car to bear the Porsche name, and which dates back to 1948 – as well as a 356/2 Gmünd Coupé.

The first display cabinet mainly presents Ferdinand Porsche; from the electric vehicle’s motor to the wheel hub motors and, subsequently, the world’s first functional full-hybrid vehicle. You will have better insight into the company’s history in hybridisation, and Ferdinand Porsche began with electric motors rather than combustion engines.

The prologue will answer questions about Porsche that have been lingering in your head for so long, like why are the company’s headquarters in Stuttgart? Where does the relationship between production vehicles and motorsport come from? What links the Porsche and Piëch families? Which honorary doctor does Porsche still include in its company name today?. There are also personal photos of a young Ferry Porsche, which album can be navigated through via a touchscreen.

At the new engineering office station, visitors can explore eight mini-exhibitions, including the first-order book, a digital and interactive drawing board and the torsion bar suspension and powertrain from a Schwimmwagen. The engineering table is home to some early developments, original exhibits and functional models.

The development of the Volkswagen – originally the Porsche Type 60 – is also explained there. The overhauled technical history section provides a visualisation of the four-stroke boxer engine. “The cutaway engine is undoubtedly one of our interactive highlights,” says Haker.

“We have succeeded in enriching the exhibition and splitting it into logical sections so that our visitors can discover something new, even if it’s their fifth visit,” concludes Haker. A wealth of additional information is also available in the multimedia guide in several languages.

The Porsche Museum is open Tuesday to Sunday, from 09:00 to 18:00. The current health and entry requirements can be found on the website www.porsche.com/Museum.