Inauguration Of The Bentley Stockholm, A New Home In The Capital Of Sweden

Inaugurated by showcasing some of its most-exclusive models to date, Bentley officially opens its latest brand-new retail facility in the capital of Sweden, Bentley Stockholm.

Accommodating a new and pre-owned vehicles area with the latest Bentley Corporate Identity, the new showroom offers an easy access to the grounds with up to 900 sqm of space. 

Notably, for those who are inclined to take their customised Bentley even further, a commissioning area is available to help visitors build their own unique Bentley vehicle.

This area is also the place to explore the world of Mulliner, Bentley Motors customisation department, where the most unique and creative ideas are brought to life.     

Bentley Motors Europe’s regional director, Balazs Rooz, remarked, “I am delighted to inaugurate this new home for Bentley in Sweden, this is one example of the steady growth, success and ambitious plans as part of our Beyond100 strategy. Being active on the forefront of sustainability, the Swedish market is in line with our forward-thinking strategy. We have today the strongest electrified range offering with the Bentayga Hybrid and the upcoming new Flying Spur Hybrid.”

As aforementioned, an outstanding line-up of models were featured, notably the national debut of the Flying Spur Hybrid in Azure Purple exterior and Damson interior.

The exterior subtle visual differences include a ‘Hybrid’ front fender badge, quad oval tailpipes and a covered universal charging point on the left-hand rear fender.

Said model uses an innovative third powertrain that merges the internal combustion engine and electric motor to offer refined serenity regardless of the driving mode or style. 

Standing proud alongside it is the first true luxury plug-in hybrid SUV, the Bentayga Hybrid in Viridian brandishing Mulliner’s Black Specification.

It includes a 22-inch ten spoke directional wheel finished in black, together with sports pedals amongst other options.

Completing the line-up is the personalised GT Mulliner in Sequin Blue with a Linen interior and a striking Grand Black Veneer fascia, handcrafted by Mulliner.

Separately, with the Beyond100 strategy, Bentley is focusing on redefining the benchmark as a leader in sustainable luxury mobility. 

Significantly, the Bacalar Car Zero in Scarab green paint with a retrimmed cabin exemplifies the sustainable craftsmanship.

For instance, the materials include paint containing ash from rice husks, which provides a sustainable way of delivering a rich metallic finish.

Then, also used were natural British wool and 5,000-year-old Riverwood, sourced from the ancient Fenlands of East Anglia. Only 12 units were produced and each one is a unique masterpiece. 

Bentley’s dealer principle for Stockholm, Riga and Tallinn, Valdis Spredzis, concluded, “Bentley Stockholm will definitely be benefiting from the Beyond100 strategy. We are proud to be representing Bentley in a market where the current electrified range is a strong offering for our customers. This is now our turn and mission to ensure the customers get the best experience possible.”