The Cosmic Chase: Porsche And Holoride’s Intergalactic Virtual Experience

Partnered up with holoride, Porsche and the entertainment-technology start-up, pilots a new location-based virtual reality drive at the Porsche Experience Center in Los Angeles.

Ensuing a series of successful joint projects, this is holoride’s first commercial installation of the innovation that aims to change backseat entertainment. 

The pilot programme is to interpret customer demand and technical stability as a prelude to a potential roll-out to other PECs worldwide. 

Porsche Cars North America’s strategy and digital business director, Zabih Aria, remarked, “Porsche stands for emotional and dynamic customer experiences and the joint pilot with holoride is a great teaser for how these experiences can be translated to a digital future. The new installation in our Porsche Experience Center in Los Angeles is the next step in our partnership, which we intend to continue in the future.”

Porsche x Holoride - The Workings

It takes passengers on a fully-immersive experience by connecting real-time physical feedback inside a moving vehicle to content in a VR headset.

Exhilaratingly, the outer space virtual experience includes sound effects and visuals that adapt to the movement of the car.

To make this possible, holoride uses driving data from a Porsche Cayenne, such as steering, accelerating and braking, to adapt the experience to match the movement of the car. 

This unique approach enables motion sickness to be reduced by matching what passengers see and feel with almost zero latency.

Porsche x Holoride - The Cosmic Chase

Said virtual experience itself features an original game, Cosmic Chase, developed jointly with Schell Games, based in Pittsburgh, Pennsylvania. 

In it, passengers will find themselves aboard a spaceship on a journey through outer space, around a group of recruits that form the Earth Alliance, tasked with fighting off the alien Cymex.

Porsche x Holoride - The Journey

Initially, the cooperation between Porsche and holoride started in 2019 as part of Startup Autobahn, Europe’s biggest innovation platform. 

Now, with this first commercial instalment, holoride is one step closer to making its technology accessible for a broader audience.

Holoride’s chief executive officer and co-founder, Nils Wollny, concluded, “We are collaborating with Porsche Cars North America to give passengers the thrill of a high-speed ride, combined with a highly-immersive VR experience. We are excited to offer a new type of attraction to automotive and entertainment-savvy audiences in the greater Los Angeles area. This attraction is a perfect example of how automotive experience centers are transforming into exciting destinations that the whole family can enjoy and where no one is left out.”