The Ford Bronco A Major Contributor, Racking Up To 6,746 Percent Of Sales

Representing an increase of 6,746 percent, Ford Motor Company has sold up to 54,842 of its Bronco pickup trucks in the U.S. for the first half of this year.

Despite it being introduced in July 2021, huge customer demands were the drive for its sales success, as the Bronco figures make up a total of 915,820 Ford vehicles sold since last year.

The Ford Bronco crossover is offered in a few variants, of which the two basic models are called the Bronco Sport.

Their prices start at USD 28,815 (RM 128,256) for the first model, and USD 31,300 (RM 128,256) for the second model.

Whereas, a higher model, the Bronco Raptor, is priced at USD 68,500 (RM 304,894). Though, with optional accessories added, said price could go up to USD 75,000 (RM 333,825).

Ultimately, from 1965 to 1966 Ford sold five generations of its Broncos, making it a model that is as old as the Ford Mustang.

Due to its significant status and to continue expanding its successful SUV line-up, the company decided to reproduce a new model, the one that started selling again last year.

In short, the Bronco is one of the Blue Oval’s best-known legacy, and this pickup sits comfortably in a market where the demand for crossovers and SUVs is extremely high.