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Ford’s Work On A New Smartphone App To Aid Safer Driving

Afiq Saha

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A safer driving environment, Ford’s research on a new smartphone-based communications technology that could help warn drivers of pedestrians, bicyclists and more.

Suggestively, the concept smartphone app communicates potential risks to Ford vehicles via SYNC, enhancing the Ford Co-Pilot360 advanced driver assistance systems.

Ford’s executive director for research and advanced engineering, Jim Buczkowski, remarked, “Newer Ford vehicles already with Ford Co-Pilot360 Technology can detect and help warn drivers of pedestrians, bicyclists, scooter riders and others, and even apply brakes if drivers do not respond in time. We are now exploring ways to expand vehicle sensing capability, for areas drivers cannot see, to help people drive even more confidently on roads increasingly shared by others using their two feet or two wheels.”

In detail, the app runs on a pedestrian’s phone using Bluetooth Low Energy (BLE) technology, a messaging system that communicates their location to a connected Ford vehicle.

Once the vehicle calculates a potential crash risk, Ford SYNC can alert drivers by the in-vehicle screen showing graphics of pedestrians, bicyclists or more with audio alerts sounding.

Specifically, BLE connectivity technology creates wireless personal area networks using radio waves in the 2.4-gigahertz band to communicate with other similarly equipped devices. 

It is already widely available in smartphones and is compatible with Ford SYNC connected vehicle technology without any hardware changes to the vehicle.

Furthermore, BLE could also complement other technologies by communicating with similarly equipped devices that have sufficient range for alerts.

Plus, it also does not rely on line-of-sight detection like cameras or radar, which means pedestrians and others can be detected while hidden behind obstructions such as buildings.

Besides that, consumer BLE applications usually involve pairing two devices, but Ford’s concept uses it as a beacon capable of sensing multiple other similarly equipped devices in range without pairing.

With batteries as small as a ten-cent coin, it consumes very low power to operate for a very long period of time. 

That said, BLE is a widely used technology in personal electronics devices, including smartphones, fitness monitoring devices, location-based services, entertainment and others.

Buczkowski concluded, “We see other possible applications for this technology, including detecting road construction zones and construction workers. Ford innovates for the masses, so it’s very promising to start with Bluetooth Low Energy technology that’s already become part of our everyday lives because it’s affordable and effective.”

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Written By

Afiq Saha

Part of the CariCarz multi-faceted editorial team, Afiq is an English author packing four years of professional writing experience, be it creative or factual. (LinkedIn: www.linkedin.com/in/Afiq-Saha-AS27)

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JPJ Running Numbers

KUALA LUMPUR

VPS6424

SELANGOR

BSH8467

JOHOR

JYG8635

PULAU PINANG

PRU1652

PERAK

APB2836

PAHANG

CFD5061

KEDAH

KGC3185

NEGERI SEMBILAN

NEH1475

KOTA KINABALU

SJM6463

KUCHING

QAB1830M

Last updated 20 Sep, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.21

+0.03

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.93

+0.03

EURO 5 B7

RM 3.13

+0.03

Last updated 18 Sep, 2025

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