Sime Darby Rent-A-Car Revs Up Support for Breast Cancer Awareness in Malaysia

Sime Darby Motors (SDM), under its subsidiary Sime Darby Rent-A-Car (SDRAC) has revved up its support towards raising breast cancer awareness by launching a fundraising campaign in support of Cancer Research Malaysia (CRMY). SDRAC currently manages two Malaysian car rental firms, namely Hertz and Thrifty.

In conjunction with SDRAC’s 40th anniversary this year, the car rental firm channelled RM40 out of its daily transient rental transactions towards cancer research conducted by CRMY. A total sum of RM41,280 was accumulated by SDRAC throughout this one-month campaign.

Apart from that, a special webinar regarding breast cancer awareness was hosted by SDRAC, where CRMY’s Deputy Head of Communication Outreach Maheswari Jaganathan shared with SDRAC employees and customers on cancer patient survival.

Said virtual talk themed on ‘Navigating Breast Cancer for Improved Survival’, where CRMY provided insights on breast cancer, risk factor and self-examination, as well as emphasis on knowledge in improving overall cancer survival.

Funds collected from the month-long fundraising drive were presented by SDM managing director Andrew Basham, during a handover ceremony. Presenting a RM41,280-worth cheque to CRMY’s chief researcher Prof Datin Paduka Dr Teo Soo-Hwang and CRMY chief operating officer Andy Khoo, Basham said, “Beyond our commitment to continuously raising the bar for the automotive industry, we also aim to contribute to meaningful causes through efforts such as this.”

Also present during said ceremony is Harun Mohd Joned, SDRAC managing director. Harun said “we are pleased to mark our 40th anniversary with our various partners. As we highlight our long-standing support for CRMY since 2015, and carry out our part in increasing cancer awareness, we dedicate this contribution in honour of our valued customers.”

CRMY’s chief researcher Prof Datin Paduka Dr Teo Soo-Hwang commented, “We are extremely grateful to SDRAC for their generous contribution and ongoing support.”

“The initiatives undertaken by SDRAC are very important in helping us save lives, by helping to raise awareness that breast cancer is largely a curable disease if detected and treated early. The funds raised will help us in our ongoing efforts to reduce the fear of cancer in Malaysia by discovering better ways to treat, diagnose, and prevent cancer, particularly in addressing the gaps for Asians,” Teo added.

Cancer Research Malaysia is the sole non-profit cancer awareness in Malaysia that has conducted numerous researches focusing on the Malaysian population and communities across Asia.