New Bentley ‘Cube’ Luxury Retail Concept Opens In South Korea

The famed Flying-B marque unveiled its latest retail concept in Seoul, South Korea, earlier this week. Dubbed the ‘Bentley Cube’, said new retail space was created from the ground up to feature a unique new look and ambience.

As a destination for Bentley owners and automotive enthusiasts, the Cube treats its visitors with a spacious and luxurious showroom experience via its Azure Lounge.

Besides that, there’s The Sound Playground sound theatre feature outfitted by long-standing collaborators Naim Audio. Located on the Cube’s first floor, the space allows patrons to play their choice tunes in the background while also enjoying other new areas.

The Bentley Cube features straight-grain walnut decor all around. In fact, this is the same sort of wood primed in some of the brand’s earliest cars, and it remains one of the most popular wood veneer choices amongst its clients today.

For the Bentley Cube’s inaugural opening, the Bentley Mulliner Batur grand tourer was also present on display. Fittingly, its presence graces the Cube’s new Batur Studio Suite where customers get to design and create their very own bespoke Bentley through the automaker’s famed Mulliner division.

Other special vehicles on display at the Bentley Cube’s opening event included the limited edition Mulliner series Continental GT models paired with Ha Tae Im’s iconic signature ‘Colour Band’ and exquisite design cues artwork.

“I’m thrilled to be here today in Seoul, the centre of one of the leading luxury markets in the world,” said Chairman and Chief Executive of Bentley, Adrian Hallmark, during the Cube’s opening event.

“The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley. The success of Bentley in Korea today would not be possible without the support from our customers, as well as the passion and dedication from Charmzone Automotive, our trusted partner,” adds the exec.