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Jaguar Land Rover Debuts New Corporate Identity

Anis

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JLR is a House of Brands organisation, encompassing the Range Rover, Defender, Discovery, and Jaguar brands.
As part of its transformation into a truly modern luxury business, Jaguar Land Rover has rebranded to JLR and adopted a rather simplified new corporate brand identity.


This is the next step in the company's Reimagine strategy, and it will also become a House of Brands organisation, encompassing the Range Rover, Defender, Discovery, and Jaguar brands. I-Pace-Event-9.jpg

The Jaguar I-Pace launched in Malaysia and comes in two variants, Black LE and HSE, both powered by the same dual-motor powertrain setup.


JLR hopes that the new structure will eliminate ambiguity and highlight the distinct DNA of each of its brands, while also speeding up the delivery of the company's modern luxury vision, which it describes as embodying elegance, modernity, and the company's forward-thinking essence.


The Jaguar Land Rover rebrand was described as "the next chapter of our Reimagine journey to become a truly modern luxury business" by chief creative officer, professor Gerry McGovern OBE. I-Pace-Event-12.jpgI-Pace-Event-14.jpg


He went on to say that "the new JLR identity will bring clarity to our clients and act as a unifier for our four distinct British brands."


The new identity's creative journey was centred on three key themes: elegance, modernity, and a forward-thinking essence. These themes were chosen to represent the company's direction and ambition. The descending 'j' in the emblem adds a touch of elegance, while the lighter weight of the emblem represents a step forward in refinement and modernity. CariCarz_Range-Rover_launch_-6.jpg

The new Range Rover L460 is priced at RM2,488,000 inclusive of duties in Malaysia.

The classic Land Rover branding, on the other hand, will remain an important part of the company's identity as a world-renowned and significant heritage mark. It will remain on vehicles, websites, social media, and retail sites, supporting the world-class Range Rover, Defender, and Discovery brands.


“Today is an exciting day as we unveil a new identity for our company as part of our House of Brands approach. I’m confident this perfectly illustrates JLR’s ambition in the modern luxury space”, CEO Adrial Mardell added. CariCarz_Range-Rover_launch_.jpg

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Anis

Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........

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JPJ Running Numbers

KUALA LUMPUR

VPY1946

SELANGOR

BSJ9298

JOHOR

JYK6134

PULAU PINANG

PRV4631

PERAK

APC3394

PAHANG

CFD9806

KEDAH

KGC8596

NEGERI SEMBILAN

NEH5328

KOTA KINABALU

SJN5474

KUCHING

QAB4786M

Last updated 05 Nov, 2025

Fuel Price

Petrol

RON 95

RM 2.60

RON 97

RM 3.20

+0.06

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.95

+0.06

EURO 5 B7

RM 3.15

+0.06

Last updated 30 Oct, 2025

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