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Electric Vehicle Market Showing Signs Of Saturation - Volkswagen Group China CEO
Limited-Edition Volkswagen Golf R 333 debuts with only 333 units available.
Ralf Brandstätter, the CEO of the Volkswagen Group's Chinese operations, has issued a warning regarding recent changes in the market for battery-electric vehicles, claiming that high capital investment and discounting will ultimately harm the interests of consumers.Brandstätter claims that the BEV market's current trends cannot support the market's long-term growth in a favourable direction.
The (BEV) market has more than 120 automakers according to Brandstätter , and in 2023, about 150 new models will be introduced.
Third-gen Volkswagen Tiguan SUV.
“They are under a lot of financial pressure because of the fierce market competition and expensive batteries. Success in short-term sales necessitates a huge capital outlay”, he added.
Regarding the financial struggles many EV start-ups that have recently entered the market are exiting or about to exit the market or urgently require new capital investment, he said, blaming the discounting of EVs in china.
Brandstätter's remarks are perceived as veiled criticism of rival Tesla, which has pioneered the discounting trend by consistently lowering the prices of its models in China over the past few months.
The German executive claims that the VW Group won't make any sacrifices in order to increase sales and growth in the Chinese EV market, saying that the automaker is only interested in healthy market competition to drive sales. 
Mandalorian-themed VW ID.Buzz showcased during the recent 2023 Star Wars Celebration Europe event.
Despite his warnings over the BEV market, Brandstätter confirms the VW Group is holding firm to plans to launch 30 new electric vehicles in China by 2030.
“Our new ID. 7 is opening up a new segment. And with other new pure e-cars soon to roll off the production line at Volkswagen Anhui, as well as new models from Audi on the basis of the Premium Platform Electric, we plan to expand our range of fully electric vehicles to 30 models by 2030,” he says.
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Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VQR7395
SELANGOR
BSN5864
JOHOR
JYT7041
PULAU PINANG
PSA8492
PERAK
APG2661
PAHANG
CFF9378
KEDAH
KGE9224
NEGERI SEMBILAN
NEJ8655
KOTA KINABALU
SJR603
KUCHING
QAB4647N
Last updated 30 Mar, 2026
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Last updated 26 Feb, 2026
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