Proton Records 28.6% Jump in Sales for First Half of 2023

Perusahaan Otomobil Nasional Sdn Bhd (Proton) has achieved a positive sales figure for the first half of 2023, recording its best cumulative sales numbers since 2012. As of June 2023, the national automaker recorded over 28.6% increase in sales over the previous year, with over 77,321 vehicles delivered so far this year.

In June 2023 alone, Proton managed to deliver 14,351 units for both domestic and international markets, marking an estimated 23.2% of market share from an estimated total industry volume (TIV) of 61,900 units. Aside from that, the year-to-date market share figure has also increased by 21.3% – an improvement of 3.2% over the corresponding period from 2022.

All in all, the first half of 2023 saw Proton achieving the highest growth figure compared to other top five car brands in Malaysia, which also grew by 9.4% in the first half of the year.

Roslan Abdullah, CEO of Proton Edar & Deputy CEO of Proton Holdings Bhd

“Proton’s performance in the first half of 2023 is noteworthy as we achieved our best start to a year since 2012 and are also on track for fifth consecutive year of sales growth. The numbers show demand for our products remains strong despite projections of a reduction in liquidity for consumers, and this is proven by our growth rate outpacing the overall market by over three times,” said Roslan Abdullah, CEO of Proton Edar.

The newly-launched Proton X90 leads the D-segment SUV market in Malaysia

This sales increase also saw five Proton models leading the sales figure in their individual market segments. For starters, the newly-launched Proton X90 has claimed the D-segment SUV crown, with over 1,082 units delivered so far this year.

Proton X50 is Malaysia's most popular SUV model to date

Another X-series SUV leading the pack is the Proton X50, who retains its crown as the best-selling B-segment SUV in our local market with 2,449 units sold in June alone. In total, 17,562 units of the X50 have been delivered this year, not only making it the best-selling B-segment SUV, but also Malaysia’s most popular SUV model.

Not only the Proton Saga is the best-selling A-segment Sedan in Malaysia, it is also one of the best-selling entry-level sedan in the world!

Aside from that, the Proton Saga retook the lead for A-segment sedan in our local market, breaking the 6,000-unit mark for the third time this year with over 6,111 units sold in June. All in all, over 33,325 units of Saga have been sold so far this year – the model’s best performance since 2012.

Proton Persona leads the competitive B-segment sedan market space

Another model to finish at the top of its market segment in June is the Proton Persona. This B-segment sedan not only leads its segment in June with 2,254 units sold, but also retook the lead as best-selling B-segment sedan so far this year. The Persona is also the brand’s best performer in terms of individual sales growth, recording over 79.4% increase in spite of being pitted against newer and fancier segment rivals.

Proton Exora MPV (left) & Proton X70 SUV (right)

Finally, the Proton Exora remains unchallenged in the C-segment MPV market space, with 368 units sold last month that leads to a cumulative 21.5% increase in sales. Aside from the top five best-selling models, other Proton models like the X70 SUV and Iriz also recorded positive sales growth, selling over 842 units and 1,245 units in June respectively.

PRO-NET recently employed several new dealers for smart EV brand. Launching soon?

As for the second half of 2023, Proton is expected to continue its growth trajectory, while executing plans to update their fleet. More importantly, the firm is also preparing to make its entry into the Malaysian EV foray via its subsidiary PRO-NET, which is the sole importer and distributor of smart EV in the country.