EV
BMW Believes Its High-End EVs Are Immune To Electric Downturn
Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year.
BMW AG recently predicted that its electric vehicle (EV) market would do well despite a broader market that is struggling with waning global demand for EVs. The company expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year and is targeting an 8% to 10% margin for the automotive segment, which is in line with its long-term goals.The esteemed German luxury car manufacturer has outpaced its premium-segment competitors in the shift to electric vehicles, with models such as the i4 sedan increasing sales to the point where EVs now account for 15% of total deliveries.
BMW expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year.
However, the company is still subject to the competitive and economic pressures that hang over the auto industry. Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year. This goal coincides with rivals Mercedes-Benz and Audi readjusting their marketing approaches in the face of a difficult market. Mercedes-Benz anticipates that sales of EVs and plug-in hybrids will remain flat at levels seen last year, while Audi is delaying the introduction of new electric models in order to reduce manufacturing overflow.
One major obstacle to BMW's ambitious plans is its main market, China, where the industry is facing downward pressure due to a slowing economy and a pricing war led by Tesla Inc.
Looking ahead, BMW's move to new EV underpinnings, the "Neue Klasse," which promises to cut battery costs in half from what they are now, demonstrates the company's dedication to both innovation and economy.
However, there are concerns about the viability and timing of this strategic shift given the unpredictability and fierce competition surrounding it.
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VPS4763
SELANGOR
BSH7960
JOHOR
JYG7645
PULAU PINANG
PRU1287
PERAK
APB2504
PAHANG
CFD4892
KEDAH
KGC3032
NEGERI SEMBILAN
NEH1361
KOTA KINABALU
SJM6224
KUCHING
QAB1721M
Last updated 19 Sep, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.21
+0.03
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.93
+0.03
EURO 5 B7
RM 3.13
+0.03
Last updated 18 Sep, 2025
Related News
International
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
Auto News
BMW Promises Stable Prices, Raises 2023's Margin Forecast
BMW forecasted an 8% to 10% margin for its autos segment in 2023.
16-03-2023
International
Poor Demand In China Hits BMW Profit In Q2
BMW revealed that its core automotive segment profit margin for the second quarter was lower than anticipated due to the increased competition and decreased demand in China.
02-08-2024
EV
BEVs Drive Q1 Profits For BMW Group, Charting 28% YOY Growth Too
BMW Group saw 83,000 BEVs shifted across BMW, MINI And Rolls-Royce marques, marking 28% YOY growth.
10-05-2024
EV
Future BMW EVs Will Have Bi-Directional Charging Abilities
Production-bound BMW Neue Klasse EV models, and others after, set to see bi-directional charging abilities available.
23-03-2024
EV
Budget 2024 - BMW Group Malaysia Positive Outlook On Electrified & Sustainable Mobility!
Hans de Visser, Managing Director, BMW Group Malaysia, said the Budget 2024 announcements have improved the outlook for electrified and sustainable mobility in Malaysia.
14-10-2023
International
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
International
BMW Getting Closer To Its EV Goal, But It's ‘Too Soon' To Declare The End Of Combustion Engines
BMW is on track to meet its target on EV sales but it said it was too early to set an end date for the combustion engine.
04-08-2023
Latest News
EV
FedEx Expands EV Fleet in Malaysia with 41 Maxus Vans
Logistics giant FedEx scales up electric push by adopting 41 Maxus EV vans, aims to cut 305 tonnes of CO2 emissions annually.
19-09-2025
EV
BYD Teases Yangwang U9 02 - New Prototype EV Supercar With Nearly 3,000 hp!
Chinese NEV-making giants BYD teases upcoming Yangwang U9 02 prototype halo EV supercar that boasts nearly 3,000 hp.
18-09-2025
EV
Audi E5 Sportback Bows in China With Up to 773 km Range & RM140k Price Tag
New Audi E5 Sportback from SAIC Audi JV bows China bringing sleek coupe lines with wagon-like space, up to 773 km range and RM139,000 starting price.
17-09-2025
EV
Uprated 489 HP Zeekr X Revealed in China — Will Malaysia Get It?
Zeekr X gets 489 hp power bump, delivering more performance while keeping its familiar hot hatch looks.
13-09-2025
EV
Toyota bZ7 EV Images Unveiled in China Ahead of Year-End Debut
The first images of the upcoming Toyota bZ7 EV saloon have surfaced in China ahead of its debut later this year.
12-09-2025
EV
New GWM Ora Cat EV SUV Revealed In Leaked MIIT Filings
New GWM Ora Cat exposed via leaked MIIT filing documents, Chinese market launch expected soon.
11-09-2025
EV
iCaur Petaling Jaya Hosts World’s First iCaur 03 Delivery With Collector JP Chin
iCaur Petaling Jaya hosts world’s first iCaur 03 delivery event, hands over first unit to renowned car collector JP Chin.
11-09-2025
EV
Second-Gen Xpeng P7 Makes European Debut, Mona M03 Coming Soon
The second-gen Xpeng P7 makes its maiden European debut in Munich, with the Mona M03 next bound for the market.
11-09-2025
Show More
trending_flat