EV
BMW Believes Its High-End EVs Are Immune To Electric Downturn
Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year.
BMW AG recently predicted that its electric vehicle (EV) market would do well despite a broader market that is struggling with waning global demand for EVs. The company expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year and is targeting an 8% to 10% margin for the automotive segment, which is in line with its long-term goals.The esteemed German luxury car manufacturer has outpaced its premium-segment competitors in the shift to electric vehicles, with models such as the i4 sedan increasing sales to the point where EVs now account for 15% of total deliveries.
BMW expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year.
However, the company is still subject to the competitive and economic pressures that hang over the auto industry. Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year. This goal coincides with rivals Mercedes-Benz and Audi readjusting their marketing approaches in the face of a difficult market. Mercedes-Benz anticipates that sales of EVs and plug-in hybrids will remain flat at levels seen last year, while Audi is delaying the introduction of new electric models in order to reduce manufacturing overflow.
One major obstacle to BMW's ambitious plans is its main market, China, where the industry is facing downward pressure due to a slowing economy and a pricing war led by Tesla Inc.
Looking ahead, BMW's move to new EV underpinnings, the "Neue Klasse," which promises to cut battery costs in half from what they are now, demonstrates the company's dedication to both innovation and economy.
However, there are concerns about the viability and timing of this strategic shift given the unpredictability and fierce competition surrounding it.
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VPG4263
SELANGOR
BSF5053
JOHOR
JYA4985
PULAU PINANG
PRR4956
PERAK
ANW6749
PAHANG
CFC1439
KEDAH
KGA9426
NEGERI SEMBILAN
NEG2387
KOTA KINABALU
SJL3071
KUCHING
QAB5149L
Last updated 17 Jun, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.07
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.74
EURO 5 B7
RM 2.94
Last updated 12 Jun, 2025
Related News
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
BMW Promises Stable Prices, Raises 2023's Margin Forecast
BMW forecasted an 8% to 10% margin for its autos segment in 2023.
16-03-2023
Poor Demand In China Hits BMW Profit In Q2
BMW revealed that its core automotive segment profit margin for the second quarter was lower than anticipated due to the increased competition and decreased demand in China.
02-08-2024
BEVs Drive Q1 Profits For BMW Group, Charting 28% YOY Growth Too
BMW Group saw 83,000 BEVs shifted across BMW, MINI And Rolls-Royce marques, marking 28% YOY growth.
10-05-2024
Future BMW EVs Will Have Bi-Directional Charging Abilities
Production-bound BMW Neue Klasse EV models, and others after, set to see bi-directional charging abilities available.
23-03-2024
Budget 2024 - BMW Group Malaysia Positive Outlook On Electrified & Sustainable Mobility!
Hans de Visser, Managing Director, BMW Group Malaysia, said the Budget 2024 announcements have improved the outlook for electrified and sustainable mobility in Malaysia.
14-10-2023
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
BMW Getting Closer To Its EV Goal, But It's ‘Too Soon' To Declare The End Of Combustion Engines
BMW is on track to meet its target on EV sales but it said it was too early to set an end date for the combustion engine.
04-08-2023
Latest News
New Honda Super EV Concept Teased Ahead of Goodwood Debut
New Honda Super EV Concept teased ahead of planned debut at Goodwood Festival of Speed next month.
17-06-2025
New ChargeSini 60 kW DCFCs In Mayang Mall, K.Terengganu
ChargeSini expands in Kuala Terengganu with a pair of 60kW DCFCs primed in Mayang Mall.
17-06-2025
CAEP Calls for Closer Ties Between Auto and Chip Sectors
A new roadmap is in the works to integrate semiconductors into Malaysia’s automotive growth strategy.
16-06-2025
DC Handal Expands Open Payment with Touch N’ Go
DC Handal expands open payment for EV charging with Touch N’ Go eWallet.
15-06-2025
New Energy Asia Set To Market Lotus EV Chargers
New Energy Asia, a HESB-HFC joint venture aims to fast-track premium EV charger deployment in Malaysia and ASEAN.
15-06-2025
Peugeot E-208 GTi Bows As A 280 HP EV Hot Hatch Reboot
New Peugeot E-208 GTi sees Stellantis-owned French marque reboot hot hatch badge in EV form with 280 HP.
14-06-2025
Is Chinese EV Maker Neta FINALLY Bankrupt?
Woes continue for Chinese EV maker Neta following recent reports it has entered bankruptcy reorganisation in China.
13-06-2025
Hyundai Ioniq 6 N Teased Ahead of Goodwood Debut
Hyundai has teased the upcoming Ioniq 6 N ahead of its debut at this year’s Goodwood Festival of Speed.
13-06-2025
Show More
trending_flat