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Dongfeng Cars Upskills Sales Force to Accelerate EV Adoption

Kumeran Sagathevan

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Two months after the launch of the Dongfeng Box, Central Auto Distributors Bhd (CADB), the importer and distributor of Dongfeng Cars Malaysia, has announced an initiative to enhance its sales and service capabilities.

The initiative aims to ensure that CADB's sales network thoroughly understands electric vehicles (EVs) and gains the expertise needed to support Malaysia's growing interest in sustainable mobility.


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Unlike internal combustion engine (ICE) vehicles, EVs are relatively new to the Malaysian market. As part of the government’s push for greater EV adoption, CADB recognises that fostering awareness and knowledge about EVs is essential, particularly as these vehicles require lifestyle adjustments for consumers.

According to Dongfeng Cars Malaysia, these staff and dealership representatives training will focus on key areas such as the technical specifications of the Dongfeng Box, maintenance strategies, and handling the vehicle’s unique features.


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Datuk SM Zulkifli Amin, COO of CADB, emphasised the importance of such initiatives, stating, "This technical training demonstrates CADB’s commitment to building a knowledgeable team that can provide exceptional customer service while supporting the government’s goals of accelerating EV adoption in Malaysia."


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The Dongfeng Box, available in three variants with a range of up to 430 KM (NEDC), is priced between RM100,000 and RM115,000. A quick check on CADB’s website indicates that 15 of its planned 23 dealerships have been established since the announcement in Sept 2024.

Find out more about Dongfeng Cars Malaysia, visit the official website at www.cadb.com.my.



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JPJ Running Numbers

KUALA LUMPUR

VPR3804

SELANGOR

BSH5709

JOHOR

JYG3012

PULAU PINANG

PRT7643

PERAK

APA9434

PAHANG

CFD4020

KEDAH

KGC1643

NEGERI SEMBILAN

NEG9463

KOTA KINABALU

SJM4804

KUCHING

QAB1165M

Last updated 04 Sep, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.16

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.88

EURO 5 B7

RM 3.08

Last updated 04 Sep, 2025

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