Will Stellantis Off-Load Failing Maserati Brand?

Stellantis is reportedly mulling the possiblity of putting Italian brand Maserati up for sale.

Global automaking giants Stellantis is reportedly mulling the possibility of putting its Maserati brand up for sale.

The famed trident marque rooted in Modena, Italy, renowned for luxury and performance, saw its sales collapse by 48% earlier this year. In fact, former Stellantis CEO Carlos Tavares even admitted once that Maserati was “in the red” due to poor marketing.

Whilst Stellantis deny such plans, newswire Reuters quoted sources alleging that the parent firm is being recommended by consultants McKinsey to divest in Maserati in some way because of new import tariffs imposed by US President Donald Trump.

Maserati has struggled with sales of late. Presently, it's line-up consists of core combustiom models like the GranTurismo (top left and right) and the Grecale (above).

Another source further claims Stellantis instructed McKinsey to consider all possibilities for the troubled Maserati marque. In lieu of which, McKinsey is allegedly still in the early phases of its work, so a definitive decision is unlikely to come so soon.

Another source quoted by Reuters indicates disagreement amongst Stellantis board members about what it should do with the Italian brand. In fact, some supposedly believe Maserati still holds value as the only luxury marque in Stellantis’ portfolio.

Naturally, there’s an opposing half that reckons Stellantis doesn’t have the resource to support Maserati and its current struggle to revamp its line-up.

Both the GranTurismo (and GranCabrio) and Grecale also see all-electric 'Folgore' versions available (left), as is the MC20 midship sportscar (right).

What isn’t helping is the brand’s rather ‘lacking’ current line-up. Maserati recently axed both its Ghibli sports saloon and Levante SUV, and the successors to both are only arriving sometime in 2028 and 2027 respectively.

Until then, Maserati is relegated with its lone SUV offering called the Grecale. It also has both its signature GranTurismo and GranCabrio luxury GTs, as well as the MC20 midship sportcar, but neither holds mass appeal as how the other two model mentioned.

In other words, newly installed CEO Antonio Filosa, who is also an Italian national, has got quite the decision to make as he starts his new role leading the automaker.