Technology And Exclusivity In A New Dimension, BMW Teases First Details Of The 7 Series

Early details disclosed ahead of its world premiere, BMW teases the first all-electric luxury sedan in the world, the BMW 7 Series.

The focus being on technology highlights, a new front-end with hallmark BMW design features and a unique interior experience consisting of digital features and exclusive materials.

BMW AG’s management board member for development, Frank Weber, expressed, "The new BMW 7 Series is absolutely trail-blazing in every respect. Like no other model, the BMW 7 Series stands for BMW's innovative strength. The all-electric BMW i7 is also the most powerful BMW 7 Series. It combines the best driving experience with the ultimate digital experience. This makes it the ideal vehicle for forward-thinking, responsible decision-makers and avant-garde pioneers."

First off, the BMW i7’s characteristic design elements of twin round headlights and BMW grille have been completely reformed to achieve a modern and distinctive look.

Noticeably, some of the special design statements are upper light elements made of exclusive crystal glass and the illuminated contour of the kidney grille.

Inside, it emphasizes on the innovative user experience created with the new My Modes and the latest generation of the iDrive operating system. 

Interestingly, the new My Modes enable the driver to precisely customize the car’s driving characteristics and interior ambience. 

Besides the BMW Curved Display, a new type of light and function strip on the instrument panel and the doors, provides a visual and haptic quality that is modern and exclusive. 

On top of that, it gets the BMW Interaction Bar, which is part of the ambient lighting and also features integrated control buttons. 

Plus, the newly developed Sky Lounge panoramic glass roof with individually adjusted LED light threads, adds to the feeling of spaciousness, modernity and well-being.

That’s not all, the i7’s rear cabin offers outstanding travel comfort and sets new entertainment standards proposing a unique cinematic experience.

Specifically, it comes with the BMW Theatre Screen that moves out of the roof liner. It features an ultra-wide 31-inch screen, 32:9 panoramic display format and 8K streaming resolution. 

Remarkably transforming the rear seats into an exclusive, private cinema lounge with individual selectable entertainment programmes from a diverse range of streaming services.

In terms of performance, the BMW i7 has a combined power consumption of 19.7 to 18.9 kWh/100 km and CO2 emissions of 0 g/km (WLTP).

It provides an electric range of 580 to 610 km (WLTP), while up to an estimated 305 mi (EPA) of electric range, forecast based on the vehicle's development status to date.

Overall, the all-electric BMW i7 is slated to debut this April and with it, BMW is expanding its range of locally emission-free vehicles to the exclusive segment of its top-of-the-range models.