The Porsche Car Configurator, Enhanced With New Functions

Porsche Car Configurator

Purchasing with Porsche will now be more enticing as the brand is adding new options for those seeking to buy its cars online.

Completely redesigned, the Porsche Car Configurator now offers numerous new functions and views, and can also now be used to pre-order cars directly.

The new functions will initially be rolled out in Germany and will be launched in Spain and Portugal soon after.

First off, thanks to a plethora of new functions and views, the new generation of the Car Configurator is now even more intuitive and offers an enhanced experience. 

Its new features include expanded views of the car in even higher quality and with more backgrounds. 

Almost all options are now visually represented in real time, from the different variants of the design packages to details such as decorative stitching.

On top of that, Porsche customers are also guided through the configuration process in a targeted manner.

Porsche AG’s chief marketing officer (CMO), Robert Ader, said “With the new functions, we have reached a milestone on the way to a highly attractive digital service for buying a Porsche. We have completely revamped the Porsche Car Configurator with the objective of enabling maximum customisation while making the configuration and buying experience as intuitive as possible. The result is a more inspiring, simple and compelling customer journey.”

Next, as of right now, customers could already request and order in-stock new and used cars, but with the new functions, this will now include customer-configured vehicles as well.

Pre-orders can be done from the selected dealers directly in the Car Configurator, which the sale is then finalised at the Porsche Centre.

Notably, this process is part of the brand’s omnichannel approach, which is designed to allow customers to move seamlessly between digital and physical contact points.

Porsche Deutschland GmbH’s chairman of the executive board, Alexander Pollich, concluded, “Our customers get the best of both worlds, and Germany is once again the pilot market for the expanded functions in online sales. The customer’s dream car can now be configured and pre-ordered from the comfort of home. At the same time, we will continue to focus on the dealers as the central point of contact for the customer and foster that personal contact with our brand.”