PSA: It's KIA, not 'KN Car'

Remember when Kia decided to elevate the brand into the twenty-first century by redesigning a fresher and modern look for its logo? Not only we’ll be saying goodbye to the old circular emblem but it seems like the new logo has put some people in confusion especially if there is a set of data to support the statement.

The South Korean car behemoth probably had a discussion with its team when it comes to branding and whatnot yet overlooked that good logos are not just about simplicity but also recognition. More on that follows when a Twitter user has revealed approximately 30,000 people googled ‘’KN’’ instead of ‘’Kia’’ on the search engine.

Basically, in terms of overall searches, 30,000 is a small portion of perplexed people because, on average, simply the word KIA generates over 1.83 million results in a month according to Tire Meets Road.

Kia also shared on YouTube featuring 303 firework-firing drones to adorn the sky with its new emblem in a record-breaking dazzling display extravaganza in South Korea. The logo debut does have a significant improvement over the old logo as notably, it simply breaks up the -shape in the emblem so that it reads as two distinct, recognised glyphs.

However, with all the mayhem, Kerrigan Advisors, a sell-side consulting firm even rates both Hyundai and KIA as improving in buyer demand, indicating that, despite the logo confusion, the demand for Kia vehicles remains increasing with lots of value.

The KIA symbol is made of silver metal which the silver tone adds volume and makes it appear sleeker. Because of the simplicity of its design and lines, the writer did appreciate their new logo when it initially debuted.

A leaner, racier number that still loses the crossbar off the 'A' but carries everything off in a much more stylized fashion. But, of course, we recognised it was the Kia insignia - something that plainly many other drivers do not.