Jaecoo J7 ROI Opens This Week With Estimated RM150,000 Starting Price
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Starting from April 10, keen prospects can register their interest for the new Jaecoo J7 luxury off-road SUV.
Jaecoo, the luxury sub-brand of Chinese automaker Chery, is now a step closer to entering the local market fully. Earlier today, the brand’s Malaysian arm officially announced that registration of interest (ROI) for its first offering, the Jaecoo J7, will open this week.
In fact, the firm says that keen prospects can register their interest for the luxurious and off-road-capable SUV starting from April 10 onwards during the brand’s Jaecoo Premier Experience roadshow that’s being held this weekend at the 1Utama Shopping Centre, Petaling Jaya.
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Keen prospects can place their ROIs at the Jaecoo Premier Experience roadshow this weekend at 1Utama, PJ.
“The public’s consistent interest in anticipation of the J7, following two successful roadshows, has been very encouraging that we are so excited to begin accepting registration of interest,” notes Jaecoo Malaysia’s president Leo Chen in the press statement issued earlier today.
As a refresher, both the Jaecoo J7 and J8 were first previewed to Malaysian press in China back in 2022. It later made landfall earlier this year with a full-on preview, followed by a roadshow campaign to further promote brand awareness amongst discerning Malaysians.


With ROI opening soon, Jaecoo Malaysia revealed the J7 will command estimated starting prices of RM150,000 (2WD) and RM160,000 (AWD).
With the ROI set to open this weekend, Jaecoo Malaysia also revealed estimated prices for the model. In base two-wheel-drive (2WD) form, things are estimated to start from RM150,000, whereas the up-specced all-wheel-drive (AWD) variant is estimated to start from RM160,000 instead.
As detailed prior, both variants share the same 1.6-litre 4-cyl turbocharged petrol heart outputting respectable figures of 197 HP and 290 NM. Said mill is paired with a 7-speed dual-clutch (DCT) automatic box as well, promising equally respectable performance and drive dynamics.

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Not only ready for the rough, the Jaecoo J7 also promises high levels of style and luxuries for the price too.
Though ready for the rough, as proven when the J7 was put through its paces t the renowned M4TREC 4x4 proving grounds recently, the J7 also promises to deliver equally-high levels of luxury on board. It also promises to deliver both of which in a highly stylish package.
Keen prospects can inspect the Jaecoo J7 first hand during the roadshow mentioned earlier that’s happening this weekend before registering their interests. Alternatively, you can also get to know the Jaecoo J7 better through our initial preview report of it by clicking these blue words.
So, with these estimated starting prices, has the Jaecoo J7 convinced you into its favour? As usual, hit the comments below – as well as our social media pages – with your take on things…

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Written By
Thoriq Azmi
Former DJ turned driver, rider and story-teller. I drive, I ride, and I string words together about it all. [#FuelledByThoriq] IG: https://www.instagram.com/fuelledbythoriq/
JPJ Running Numbers
KUALA LUMPUR
VQW6376
SELANGOR
BSP7038
JOHOR
JYW1057
PULAU PINANG
PSB9587
PERAK
APH2396
PAHANG
CFG4175
KEDAH
KGF6906
NEGERI SEMBILAN
NEK3214
KOTA KINABALU
SJR7354
KUCHING
QAB7143N
Last updated 07 May, 2026
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Last updated 30 Apr, 2026
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