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Ford Pulls Back Its Electric Vehicle Push

Anis

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Ford_vehicles.jpg Global automaker Ford declared that it was modifying its electric vehicle (EV) strategy in the face of inconsistent sales and significant losses. It will launch a midsized truck—not a compact truck or crossover—on its upcoming new electric vehicle platform.
Despite the brand spending $400 million on the vehicle's development, the three-row electric SUV built in Canada that was initially scheduled for release this year is no longer in production.
Originally scheduled for 2025, the Ford F-150 Lightning's replacement won't occur until 2027. image-full-(43).jpg


Additionally, Ford reorganized its US battery sourcing strategy to cut expenses, maximize capacity utilization, and facilitate the production of electric vehicles both now and in the future.
In order to be eligible for the Advanced Manufacturing Tax Credit, some battery production will be transferred from Poland to the US. Ford also revealed that it will be using hybrid technology in its upcoming three-row SUVs.

The EV market has undergone significant change in the last year, with well-known EV brands like Tesla repeatedly cutting prices due to waning demand. These price reductions coincide with some manufacturers suffering significant losses on each EV sold. image-full-(44).jpg


For instance, it was revealed last year that Rivian lost more than $30,000 on each electric truck it sold. Conversely, Ford is said to lose $50,000 for each electric vehicle it sells.
After initially showing enthusiasm for electric vehicles, some consumers have moved away from them over the last year due to concerns about higher prices and charging difficulties. Some of those hesitant buyers have switched to hybrid models.
Ford_WHQ.jpg

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Written By

Anis

Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........

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JPJ Running Numbers

KUALA LUMPUR

VPS1660

SELANGOR

BSH7297

JOHOR

JYG5968

PULAU PINANG

PRT9625

PERAK

APB1863

PAHANG

CFD4628

KEDAH

KGC2540

NEGERI SEMBILAN

NEH1033

KOTA KINABALU

SJM5787

KUCHING

QAB1571M

Last updated 13 Sep, 2025

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Last updated 11 Sep, 2025

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