BMW Group Malaysia Shifted 13,500 Vehicles in 2024

Besides showcasing up to four new products from its main BMW, BMW Motorrad, and MINI brands, BMW Group Malaysia also took the opportunity to present its 2024 sales performance earlier today.

Leading this briefing was Benjamin Nagel, the group’s MD and CEO since Dec 2023. Overall, 2024 proved fruitful for the group as it successfully delivered 13,500 vehicles through all three brands mentioned.

Said total puts the group as the nation’s top premium carmaker for the fourth consecutive year. More impressive is the fact that up to 66% of which were produced locally (CKD).

However, when contrasted against its 2023 performance, the groups 2024 sales figures detailed actually experienced a 10% year-on-year decline. As a refresher, the group shifted over 15,000 vehicles in 2023. Nevertheless, the group also maintains its position as the leading provider of premium battery electric vehicles (BEVs) in Malaysia, selling over 2,700 units across all three brands. BEVs account for 20.5% the firm’s total 2024 deliveries. To date, it has successfully delivered almost 33,000 electrified vehicles locally too.

In terms of individual brand distribution, 2024 saw the main BMW cars marque saw 10,500 units sold whilst MINI saw 1,400 units shifted. The BMW iX2 stood as the brand’s best-selling BEV with over 460 units shifted. The evergreen BMW 3 Series, on the other hand, continues to stand as the best-selling BMW Malaysia model overall with 2,700 units sold, the most popular guise being the 320i M Sport that saw over 1,400 units delivered.

Acknowledging the sales drop noted prior, Nagel pointed out several challenges posed through 2024 that led to the decline in sales. He also notes how some were exacerbated by market shifts and an overload of options brought on by new players in the local auto sector.

The exec then continued by highlighting the continued commitment by the firm towards investing in cutting-edge tech to maintain its position as the country's leading premium automaker, refusing to be impacted by industry rivals and reduced consumer demand in a bad economy. Additionally, Nagel also emphasised that the group enjoyed an extraordinary year of growth elsewhere. An example the exec highlighted was the recently expanded BMW Group Regional Parts Distribution Centre in Senai, Johor Bahru.

Lastly, regarding the electric vehicle (EV) import and excise duty exemption’s expiry this year on Dec 31, Nagel says that the automaker will continue offering new internal combustion engine (ICE) and electrified models for the local market. He adds that the group is “prepared for changes in EV regulations in the country.”