Porsche Sees 3% Drop In Its 2024 Sales
Stuttgart-rooted sportscar marque Porsche revealed its 2024 global sales figures recently, which totalled at 310,718 units. Versus the year before, this marks a 3% dip from 320,221 units charted then.
A quick study reveals that the dip stems from drastically slowed sales in China. Porsche shifted just 56,887 units here last year, marking a sizeable 28% reduction from its 2023 total of 79,282 units. Another market that hardly grew in 2024 was North America. Porsche shifted 56,887 units here, marking a mere 1% growth from 2023.
These two markets aside, the brand grew by 11% in its German home market, 8% across Europe, and a further 6% overseas and across emerging markets.
New Macan EV launched recently in Malaysia priced from RM430,000 onwards. Read our launch report of it by clicking here.
Moving into model sales, the new electric (EV) Macan outsold its combustion (ICE) predecessor in the final quarter (Q4) of 2024. Combined, 27,795 units of the Macan were shifted then, and nearly 66% (18,278 units) of which were electric, whilst the remaining 9,517 units were ICE versions.
However, we’ll point out that Porsche discontinued sales of the ICE-powered Macan in Europe as of Spring 2024 due to toughened cybersecurity laws. Beyond Europe, both EV and ICE-powered versions of the Macan are still sold side by side elsewhere.
Sales of the Taycan have sharply declined by 49% in 2024 with just 20,836 units sold globally. Porsche blames the transition to the upgraded face-lifted model, but also admitted that EV adoption in general is slower than what it anticipated.
Moving to the Taycan EV grand tourer, it experienced a sharp 49% decline in sales to just 20,836 units in 2024. The marque blames this drop on the transition to the face-lifted model, but it also admitted that the shift to electric has also proceeded much slower than anticipated.
Similarly, the ICE-powered Panamera experienced a 13% sales drop with just 29,587 units sold. The firm blames this on the model’s waning demand in its most critical market – China.
Sales of the Cayenne SUV continue to charge Porsche's global sales. In 2024, the SUV accounted or roughly one-third of the marque sales.


Closer to home, local assembly (CKD) of the Cayenne at the Inokom plant in Kulim, Kedah also expanded with the new Cayenne S E-Hybrid Coupe variant's induction. Said model was also initially built for export before local sales began.
That aside, Porsche continues to see the bulk of its annual sales still charged by the Cayenne. The marque’s best-seller accounted for 102,889 units – or roughly one-third – of its total 2024 sales, growing by 18% from the year before too.
Whilst on the Cayenne still, the model saw its overseas production expanded here in Malaysia. Starting last year, the existing base Cayenne variant s local assembly (CKD) line at the Inokom plant in Kulim, Kedah, was expanded to include the Cayenne S E-Hybrid Coupe model.
The first plug-in hybrid (PHEV) inducted into the Inokom plant’s operations was initially slated for export to neighbouring Thailand. It eventually entered the local Porsche Malaysia line-up as of last week where it commands a starting price of RM728,000.
Sales of both the marque's signature 911 (left) and 718 (right) sportcars remained healthy in 2024 too.
Lastly, the marque's sportscars trio performed well in 2024 too. Starting with its signature 911 model, said nameplate held its ground with 50,841 units sold in 2024. With the current 992.2-gen model’s recent rounds of refreshments, said model's sales are expected to continue holding its pace.
Surprisingly, sales of the entry-level 718 Cayman and Boxster also grew by 15% to a combined 23,670 units. However, the future of both remains uncertain following Porsche’s decision to delay the introduction of their all-electric successors.
Written By
Thoriq Azmi
Former DJ turned driver, rider and story-teller. I drive, I ride, and I string words together about it all. [#FuelledByThoriq] IG: https://www.instagram.com/fuelledbythoriq/
JPJ Running Numbers
KUALA LUMPUR
VPR4928
SELANGOR
BSH6064
JOHOR
JYG3659
PULAU PINANG
PRT8037
PERAK
APB391
PAHANG
CFD4156
KEDAH
KGC1843
NEGERI SEMBILAN
NEG9665
KOTA KINABALU
SJM4974
KUCHING
QAB1274M
Last updated 07 Sep, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.16
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.88
EURO 5 B7
RM 3.08
Last updated 04 Sep, 2025
Related News
Porsche Shows Off New Wireless EV Charging Tech
Porsche shows off new wireless EV charging tech for new Cayenne EV, supports up to 11 kW charging speeds.
06-09-2025
Updated 2026 Porsche Macan Electric Gains AirConsole In-Car Gaming
You can now play video games from the infotainment suite of the Porsche Macan Electric, thanks to this latest 2026 MY update.
29-08-2025
New Porsche 992.2-Gen 911 Cup & 911 GT3 R Racecars Unveiled
Porsche revises both one-make and GT3-spec 911 racecars based on revised 992.2-gen model, now called 911 Cup and 911 GT3 R.
11-08-2025
Porsche Macan Reaches 1-Million-Unit Production Milestone
Porsche has just built its one millionth Macan SUV since its inception more than a decade ago.
17-07-2025
Porsche 1H 2025 Sales Charged By Macan Electric
Porsche Macan electric leads brand’s sales in first half of 2025 where it shifted 146,391 units.
10-07-2025
Porsche Cayenne Electric Sets New Shelsley Walsh Hill Climb Record
The prototype version of the Porsche Cayenne Electric just set a new hill climb record ahead of its much-anticipated debut.
07-07-2025
Porsche 911 Club Coupe Celebrates 70 Years of Porsche Club America
This 70-unit-only Porsche 911 Club Coupe celebrates 70 years of the Porsche Club of America, featuring a manual gearbox.
07-07-2025
992.2 Porsche 911 Carrera 4S Debuts – More Power, 8-Speed PDK Only
The 992.2-gen Porsche 911 Carrera 4S breaks cover with more power and no stick-shift manual option.
03-07-2025
Latest News
New Mercedes-Benz GLC EV Interior Shown, Debuts Soon
Upcoming next-gen Mercedes-Benz GLC EV interior shown ahead of planned Sept 7 debut ahead of IAA Mobility 2025 show.
05-09-2025
Radical Audi Concept C Previews Possible TT ‘Rebirth’ & Boxster EV Twin
Radical new Audi Concept C bows with promises of TT sportscar nameplate rebirth and Porsche Boxster EV twin.
04-09-2025
BYD Seal 6 DM-i Touring Makes European Debut at IAA Mobility 2025
The new BYD Seal 6 DM-i Touring PHEV wagon makes its European debut at the Munich Motor Show 2025.
03-09-2025
MINI & Deus Ex Machina Reveals The Skeg and The Machina JCW-based Specials
MINI and Deus Ex Machina unveil JCW-based The Skeg and The Machina specials that showcases shared craft, culture and performance.
03-09-2025
New VW ID.3-Rivalling Leapmotor Lafa 5 EV Hatch Teased
Stellantis-backed Leapmotor teases upcoming new Lafa 5 EV hatch that’s poised to rival the VW ID.3.
02-09-2025
Fairness Of ANCAP Tests Called Into Question By Honda
Australian arm of Japanese automaker Honda reportedly calls into question the fairness of ANCAP tests.
02-09-2025
Report: VW Golf R Set To Gain 5-cyl Heart
Manic VW Golf R super-hatch reportedly set to gain new anniversary special version with 5-cyl heart from Audi RS3.
29-08-2025
Chery Tiggo 7 & 8 CSH PHEV Launched in the UK – Malaysia Soon?
The UK became one of the first RHD markets to launch the Chery Tiggo 7 & 8 CSH PHEV SUVs. Malaysia next?
29-08-2025
Show More
trending_flat