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Autonomous No More? Carmakers Are Rethinking This Term

KS

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As the tech matures, carmakers are rethinking how they talk about driver-assistance tech. In fact, the term “autonomous driving” is quietly disappearing, replaced by more careful language like “assisted driving.”

The shift reflects growing regulatory pressure and a heightened focus on safety. In showrooms, salespeople now refer to these systems as “L2-level assisted driving” and make it clear that drivers must stay attentive.

Meanwhile EV brands have toned down their promotion of self-driving features, choosing instead to spotlight comfort, cabin space, and in-car entertainment.

Autonomous-Driving_final.jpg

This adjustment comes after new rules from China’s Ministry of Industry and Information Technology (MIIT), issued on April 16 where automakers are now barred from using misleading terms about autonomous capabilities.

The updated regulations follow a tragic accident on March 29 involving a Xiaomi SU7 using Navigation on Autopilot killing three students. This has resulted in brands now needing to disclose any system limitations or safety risks.

In the aftermath, Xiaomi heeding the government directive revised its marketing -  “Autonomous driving” was dropped and replaced with “assisted driving” from the SU7’s product page.

The company also renamed its systems - Pilot Pro is now “Xiaomi Assisted Driving Pro,” while HAD became “end-to-end assisted driving.”


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Other manufacturers have taken similar steps. Mentions of autonomous driving have been removed with companies like NIO, XPeng, Li Auto and Avatr - all current systems fall under the L2 category and require full driver control.

Additionally, some brands have gone a step further by introducing new insurance coverage. XPeng now offers “ADAS insurance” to cover accidents linked to its driver-assistance systems. 

Huawei’s Aito M9 however, still promotes its ADS features, but now with clearer disclaimers stating the tech is merely supportive, not self-driving.

At the recent Auto Shanghai 2025, top brand executives acknowledged the need for better communication. Huawei’s Yu Chengdong stressed that drivers must stay alert at all times while XPeng’s He Xiaopeng has abandoned the phrase “autonomous driving” in favor of “intelligent assisted driving.”

Now as the industry’s messaging evolves, adopting more measured language is becoming crucial to better reflect current capabilities especially as rules tighten to place more focus on transparency, responsibility and rebuilding consumer confidence.


Source: CarNewsChina

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Written By

KS

More then half his life spend being obsessed with all thing go-fast, performance and automotive only to find out he's actually Captain Slow behind the wheels...oh well! https://www.linkedin.com/in/kumeran-sagathevan/

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JPJ Running Numbers

KUALA LUMPUR

VPG2447

SELANGOR

BSF4609

JOHOR

JYA4043

PULAU PINANG

PRR4557

PERAK

ANW6095

PAHANG

CFC1064

KEDAH

KGA9085

NEGERI SEMBILAN

NEG2172

KOTA KINABALU

SJL2702

KUCHING

QAB5039L

Last updated 15 Jun, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.07

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.74

EURO 5 B7

RM 2.94

Last updated 12 Jun, 2025

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