New MD & Co-MD Announced At VPCM and PHSAM
Renate Noessler (left) now leads VPCM and PHSAM as its MD whilst Kurt Leitner (right) assists her as co-MD.

Earlier today, the combined Volkswagen Passenger Cars Malaysia (VPCM) and PHS Automotive Malaysia (PHSAM) entities, responsible for distributing the Volkswagen and Audi brands respectively, announced a change in its leadership.
Succeeding Denyu Bostandzhiev are both Renate Noessler and Kurt Leitner. The latter exec has been appointed as co-managing director (co-MD) and will assist Renate who was named as new managing director (MD). Notably, Renate now stands as the first lady to lead VPCM as well.
“With our growing network at VPCM and PHSAM, we will be focused on delivering exceptional experiences to our customers. I am confident that both brands will continue to thrive in this ever-evolving landscape,” expressed Renate via a prepared statement issued via press release today.
Previous co-MD Denyu Bostandzhiev, who joined and led VPCM and PHSAM in 2023, pictured with the Golf GTI Edition 50 whilst also receiving a certificate for organising a record-setting VW Golf gathering event.

In said release, both firms noted that Renate brings 30 years of experience covering sales, marketing, and business consulting. Prior to this, she served Audi Singapore as its general manager of sales, and proved ‘instrumental’ in driving growth across Southeast Asian markets.
In the same release, both VPCM and PHSAM also revealed that Denyu, who joined and led both firms as co-MD in 2023, has progressed to a new undisclosed ‘leadership role’ within parent firm Porsche Holding Salzburg (PHS).


Some of Denyu's other memorable exploits besides special edition VW models include the localisation of key models like the Audi Q7, as well as spearheading the Audi brand's entry into the local EV market.



During his tenure, Denyu was perhaps best known for spearheading the localisation of key models like the VW Golf R super-hatch, as well as the VW Touareg luxury SUV and more recently its Audi Q7 cousin too.
We’ll even add that Denyu led PHSAM to spearhead the Audi brand’s entry into the local electric vehicle (EV) market space with its signature e-tron SUVs and GT models too.
Written By
Thoriq Azmi
Former DJ turned driver, rider and story-teller. I drive, I ride, and I string words together about it all. [#FuelledByThoriq] IG: https://www.instagram.com/fuelledbythoriq/
JPJ Running Numbers
KUALA LUMPUR
VPL9471
SELANGOR
BSG6456
JOHOR
JYE2842
PULAU PINANG
PRS8561
PERAK
ANY4859
PAHANG
CFC9138
KEDAH
KGB5694
NEGERI SEMBILAN
NEG5913
KOTA KINABALU
SJL9999*
KUCHING
QAB7831L
Last updated 30 Jul, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.17
-0.04
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.91
EURO 5 B7
RM 3.11
Last updated 31 Jul, 2025
Related News
Volkswagen Touareg R-Line CKD Price Updated – Now From RM382K
VPCM has updated the price of the Volkswagen Touareg R-Line CKD flagship SUV, which now retails from RM382,690.
03-01-2025
50,000th CKD Volkswagen Rolls Of The Line In Pekan, Pahang
Volkswagen Group Malaysia (VGM) sees its CKD operations in Pekan, Pahang hit the 50,000th unit mark.
06-09-2024
VPCM Charts New Malaysian Record for Largest Golf Gathering
With 370 units, the VW Golf Fan Fest 2024 has charted a new Malaysian record for the largest VW Golf gathering in the country.
27-08-2024
Celebrate 50 Years of Golf at VPCM’s Golf Fan Fest 2024
Celebrate the 50th anniversary of the Golf at VPCM’s Golf Fan Fest 2024, set to take place on Aug 24.
05-08-2024
Report: VW Golf Mk8.5 Set For Debut with Special 50th Anniversary Edition
VPCM will reportedly debut the facelifted Golf Mk8.5 in our market this year, set to arrive with a special 50th anniversary model.
13-03-2024
VW Golf Mk8, Arteon & Passat Recalled Over Heat Protection Mat
VPCM has recalled the Golf Mk8, Arteon, and Passat models from 2019 to 2024 over a wrongly-installed heat protection mat.
05-02-2024
Upgraded 2024 VW Golf GTI – New HUD And Harman Kardon Audio, RM252,990
VPCM kick off 2024 with upgraded VW Golf GTI hot hatch featuring new heads-up display (HUD) and Harman Kardon audio.
02-01-2024
Previewed: Volkswagen Golf R Mk8 CKD with R Performance Package, Est. RM330K
The updated Volkswagen Golf R Mk8 CKD is previewed with the R Performance Package, priced from RM330,000 est.
08-08-2023
Latest News
KTMB Adds 11,340 Extra ETS Seats for Aug - Sept Holidays
KTMB is adding 630 ETS seats daily from Aug 28 to Sept 21, totalling 11,340 extra seats across popular holiday period.
30-07-2025
Updated Fuel Prices From 31 July To 06 August
The Ministry of Finance (MoF) has announced the retail prices of all fuels in Malaysia, for the coming week of 31 July to 06 August, 2025, the rates are as such.
30-07-2025
NPE & Besraya Road Closure For IJM Allianz Duo Highway Challenge 2025
IJM Allianz Duo Highway Challenge 2025 returns with pre-dawn flag-offs and road diversions across NPE and Besraya.
30-07-2025
RTS Link On Track As Bukit Chagar Hub Completed
The Johor Bahru-Singapore RTS Link has completed its Bukit Chagar terminal and remains on track for launch by end-2026.
30-07-2025
LRT3 Hits 99% Completion - Loke
LRT3, which will connect Bandar Utama to Johan Setia, is 99% complete and on track for launch, says Transport Minister.
30-07-2025
Penang LRT Stays Within RM16 Billion Budget - MRT Corp
Penang LRT project capped at RM16 billion, with MRT Corp aiming to deliver a cost-efficient system despite rising expenses.
30-07-2025
Govt Scraps Plan to Impose High Value Goods Tax (HVGT) – MOF
The government will not proceed with the implementation of the High Value Goods Tax, says the Ministry of Finance.
30-07-2025
LLM-MCMC Task Force Formed, Will Fix Highway Telco Coverage Gaps
LLM and MCMC join forces to improve telecommunications infrastructure on major highways.
30-07-2025
Show More
trending_flat