Proton e.MAS 7

Long-awaited and highly-anticipated, the national brand’s first Battery Electric Vehicle (BEV) offering, the Proton e.MAS 7, officially launched in Malaysia.

A C-segment e-SUV, it underpins the Global Modular Architecture (GMA) platform, and is based on the Geely Galaxy E5 model (China market).

Fully-imported (CBU - China), available via Pro-Net (Proton EV distributor) are two variants (e.MAS 7 Prime - MYR 109,800, e.MAS 7 Premium - MYR 123,800). 

Prices (OTR, w/o insurance) cover a vehicle warranty (six years, unlimited-mileage) and an EV battery/parts warranty (eight years/160,000 KM). 

Early bird launch package (first 3,000 units - MYR 4,000 rebate - MYR 105,800, MYR 119,800). 

Power Pack launch package (free 7 KW home charger - MYR 1,500, free V2L adaptor - MYR 500, free five years unlimited internet data - MYR 1,800, 1.98% interest rate).

Five (single-tone) exterior colours (Lithium White, Turquoise Green, Slate Grey, Platinum Silver, Quartz Rose). One (dual-tone) interior colour (Black-Indigo Blue).

Minimalistic, the e.MAS 7 gets a tiered dashboard design, linked to a high-rising and wide-floating centre console (under-stowage).

Soft-/hard-touched, it sees a dual-tone (Black-Indigo Blue) colour scheme with contrast trims (Silver - dash, steering wheel, centre console, door panels).

Filling-up the space are floating central/driver displays (infotainment/instrument cluster), slit-like air-conditioning vents, and ambient lights (256-colour - Premium).

Inclusively, the design layout is airy and non-cluttered, with accessibilities arranged ergonomically (driver-/user-friendly).

Mounted is a floating 10.2-Inch LCD digital driver display (instrument cluster) with a 13.8-Inch colour windscreen-Head-Up Display (w-HUD - Premium).

Comfortable, the interior sees leatherette upholstery in a dual-tone (Black-Indigo Blue) colour scheme.

Variant Prime, the front gets electric-powered (driver-six-way) and manual-operated (passenger-multi-way) bolstered seats. The rear gets a manual-operated (two-step recline, 60:40 split-flat-fold) bolstered bench seat.

Variant Premium, the front gets electric-powered (driver-six-way, passenger-four-way, driver-memory, ventilation, full-recline) bolstered seats. The rear gets a manual-operated (two-step recline, 60:40 split-flat-fold) bolstered bench seat.

Included are armrests (front - centre console, rear - centre seat fold-out), and a panoramic glass sunroof (Premium - full roof, electric - slide/tilt, sun shade).

A five-seater e-SUV, the cabin offers generous space, providing comfortable seating with ample interior mobility. 

Sufficient head-, shoulder-, and leg-room.

Mounted is a two-spoke-flat-bottom steering wheel (leather, anti-bacterial) in a single-tone colour scheme (Black) with contrast trims (Silver).

Features are multi-function buttons (media, voice assistant, Bluetooth, ACC - Adaptive Cruise Control), gear selector (right stalk), and column adjustments (tilt, telescopic).

Aiding the drive is an Electric Power Steering (EPS) system.

Practical storage areas available. E.g., centre console caverned/partitioned spaces, a glove box, under seat storage (rear), and seat back/side door pockets.

Provided are four cup holders (two - front, rear) and four bottle holders (one - side doors).

Installed are one 12 V power socket (front), four USB ports (two - front, rear), and one wireless charger (front).

Also included is a 3.3 KW Vehicle-To-Load (V2L) function for powering of external appliances. 

Accessing its electric-tailgate (Premium - one-touch open/close, remote/key fob), opens up to 461-Litres (rear seats up) and 1,877-Litres (rear seats down) of load capacities. Included is an under-boot storage (51-Litres).

The front-end sees rounded bonnet/quarter panels, and a sculpted-bumper (Active Grille Shutter - AGS - Premium, corner vents, Proton emblem - Black-Chrome).

Accentuations are body trims (bumper corners, side mirror arms - Black, side window surrounds - Chrome), body clad (fenders, side sills - Black), and roof rails (Grey).

Borderline bulbous, it continues the design language, emphasising symmetrically-flowing surfaces and seamlessly-cut lines.

The rear-end sees a mildly-dipped roofline, a roof-edge spoiler, a roundly-upright tailgate (Proton script - Chrome), and a sculpted-bumper (under-guard).

Accentuations are body trims (under-spoiler - Black, side window surrounds - Chrome), body clad (fenders, side sills, bumper - Black), and roof rails (Grey).

Angularly-sleek, the head lamps are housed slim and inward-tilted. Installed are full LED units. 

Features are LED Daytime Running Lights (DRL), automatic On/Off, Intelligent High-beam Control (IHB), follow-me-home lights, and sequential turn signals.

Seamlessly-minimalistic, the three-dimensional (3D) tail lamps are framed in a lightbar design. Installed are full LED units.

Features are automatic On/Off, follow-me-home lights, and sequential turn signals.

The side mirrors (dual-tone - body-colour-Black) are electronic-powered (auto-fold, adjust) with turn-signals, blind spot-indicators (Blind Spot Monitor - BSM), and heating.

Fitted are ventilated (front) and solid (rear) disc brakes. 

Drive is aided by an Electronic Parking Brake (EPB) with Auto Brake Hold and brake energy recovery (regeneration) systems.

Variant-specific, fitted are 18-Inch (Prime) and 19-Inch (Premium) alloy rims (dual-tone - Black-Silver), wrapped in 225/55 R18 (Prime - front, rear) and 235/50 R19 (Premium - front, rear) Giti Comfort SUV 520/Goodyear Efficient Grip Performance SUV (Prime/Premium) tyres.

The e.MAS 7 (Prime, Premium) features the following set of Advanced Driver Assistance System (ADAS). 

Grouped are Intelligent Cruise Control (ICC), Adaptive Cruise Control (ACC), Automatic Emergency Braking (AEB), Forward Collision Warning (FCW), Emergency Brake Assist (EBA), Lane Departure Warning (LDW), Lane Departure Prevention (LDP), Emergency Lane keep Assist (ELKA), Rear Collision Warning (RCW), Rear Cross Traffic Alert (RCTA), Rear Cross Traffic Braking (RCTB), Lane Change Safety Warning (LCW), Door Open Warning (DOW), Traffic Sign Recognition (TSR), and Leading Vehicle Departure Alert (LVDA).

Other systems, Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), Traction Control System (TCS), Electronic Stability Control (ESC), Active Rollover Protection (ARP), Intelligent High Beam Control (IHA), Hill-Hold Assist (HHA), and Hill-Descent Control (HDC).

Passive safety consists of six airbags (driver-passenger, front sides, front-rear curtain), seat belts (pretensioners, anchors, reminders), ISOFIX (outer rear seats), electronic child lock, automatic door locks (speed-sensing), walk-away-auto-lock (doors), parking cameras (reverse, 360-degree with 3D display), parking sensors (three-rear - Prime, six-front-rear - Premium), auto-dimming rear-view mirror (interior - Premium), Electronic Parking Brake (EPB) with Auto Brake Hold, Tire Pressure Monitoring System (TPMS), automatic wipers (rain-sensing), and anti-theft system (security alarm, engine immobiliser).

Three selectable drive modes (Eco, Comfort, Sport).

Installed is a floating 15.4-Inch touchscreen central display (infotainment).

The system runs on the Flyme Auto Operating System (FAuto OS - 7 nm Automotive-Grade Chip), supporting 4G/WiFi, voice control (two-zone), online navigation, live charging map, smartphone connection, app store, Proton e.MAS app (vehicle status, remote control, scheduled trip, scheduled charging), and Over-The-Air (OTA) updates.

Entertainment is channelled via a six-speaker (Prime) and a 16-speaker Flyme Sound Wanos (Premium) surround sound system. 

The e.MAS 7 surges with a single (front-mounted) electric motor (12-In-1 Integrated Motor) setup, generating 160 KW (215 HP) and 320 NM. 

Churning the setup is a single-speed automatic transmission.

Power is transmitted to the front wheels, via a Front-Wheel Drive (FWD) system.

0 to 100 KM/H acceleration is done in 6.9 seconds (Prime) and 7.1 seconds (Premium). Top speed is 175 KM/H (Prime, Premium).

The e-motor is juiced-up by Geely’s AEGIS Short Blade battery (Lithium Iron Phosphate - LFP) with variant-specific outputs (49.52 KWH - Prime, 60.22 KWH - Premium), enabling 345 KM (Prime) and 410 KM (Premium) of driving range (WLTP).

AC charging (11 KW - Type 2) takes 4.9 hours (Prime) and 6.1 hours (Premium) for a 10% to 80% State of Charge (SoC). 

DC charging (80 KW - Prime/100 KW - Premium - CCS2) takes 20 minutes for a 30% to 80% SoC.

Also included is a 3.3 KW Vehicle-To-Load (V2L) function for powering of external appliances. 

The e.MAS 7 features these conveniences.

E.g., intelligent keyless entry system (flush door handles, entry, engine Start/Stop), electronic child lock, automatic door locks (speed-sensing), walk-away-auto-lock (doors), single-zone automatic air-conditioning (rear-vents, N95 air-filter), steering wheel (multi-function, column adjustments, voice assistant, EPS), side mirrors (blind spot-indicators, heating, auto-fold/adjust), electric-powered (driver-six-way, passenger-four-way, driver-memory, ventilation, full-recline) bolstered seats, armrests (front - centre console, rear - centre seat fold-out), panoramic glass sunroof (Premium - full roof, electric - slide/tilt, sun shade), electric-tailgate (Premium - one-touch open/close, remote/key fob), LED interior lighting (ambient, reading, boot), parking cameras (reverse, 360-degree with 3D display), parking sensors (three-rear - Prime, six-front-rear - Premium), auto-dimming rear-view mirror (interior - Premium), Electronic Parking Brake (EPB) with Auto Brake Hold, Tire Pressure Monitoring System (TPMS), automatic headlamps (On/Off/high-beam), automatic wipers (rain-sensing, intermittent), automatic headlamps (On/Off/high-beam), Vehicle-To-Load (V2L) function, wireless charger, voice control (two-zone), online navigation, live charging map, Proton e.MAS app (vehicle status, remote control, scheduled trip, scheduled charging), Vehicle-To-Load (V2L) function, and automatic windows (one-touch up/down, anti-pinch).

Installed is a single-zone automatic air-conditioning (rear-vents, N95 air-filter).

Ride comfortability feels flexible and firm at the same time. The e-SUV delivers a comfortable and light steering feel, smooth overall electric performance at all speeds.

Propping-up the chassis (Prime, Premium) is a suspension setup of MacPherson strut (front) and multi-link (rear). 

Good sound insulation with most of the NVH (noise, vibration, harshness) aspects accounted for. The ride is quiet, refined and the road noise is mostly muted.

The Proton e.MAS 7 exudes a sleek and energy-filled outlook. Its smooth and seamless silhouette is simply electrifying.

Interior-wise, its innovative layout with elements of advanced sophistication, gives a sense of airiness and easy connectivity to the occupants inside.

Ultimately, inside and out the build quality is satisfying, and being the first national BEV, the e.MAS 7 is truly a contender in its segment.