Ferrari Sees 2024 Revenue Increase By 11.8%, Confirms First EV Debut In Oct

The fabled prancing horse marque had a stellar 2024 with increased deliveries and nett revenue figures.

Ferrari were amongst several carmakers to reveal its 2024 performance this week, and the fabled prancing horse marque had a stellar year, evidenced by its increased revenue and deliveries.

Starting with the latter, the Maranello-rooted supercar purveyors delivered a total of 13,752 vehicles worldwide, marking a 0.7% increase from the previous year. Much of the marque’s 2024 sales were driven by the Roma Spider, 296 GTS, as well as its controversial Purosangue.

2024 also saw Ferrari start delivering both its latest metals in the form of the 12Cilindri (top two) flagship GT and SF90 XX Stradale specials (above).

Ferrari also began shipping its SF90 XX Stradale and 12Cilindri models in the second half of 2024, with the latter having made its regional and local market debut during the final quarter of 2024 – importers Ital Auto Malaysia launched the model priced from RM4.7 million onwards.

Much of Ferrari's 2024 deliveries were driven by the likes of the Purosangue (top), 296 GTS (left) and Roma Spider (right).

However, there weren’t increases in every market as Ferrari did admit it sold some 328 fewer card across China, Taiwan and Hong Kong – marketspaces where every foreign carmaker struggled in 2024.

Elsewhere, the marque shifted 192 more cars in the Americas to mark a 5% increase. It also sold 131 more units across the European, African, and the Middle Eastern markets combined, whilst its Asia-Pacific region sales were rose by 84 units too.

Across the Asia Pacific region, Ferrari's 2024 deliveries rose by 84 units. Delivery figures also rose for most parts, except China, Taiwan and Hong Kong.

As for nett revenue, Ferrari's 2024 deliveries raked in €6.7 billion (approx. RM30.82 billion) - 11.8% more than 2023.

As for revenue, Ferrari revealed that its 2024 nett profit stood at €6.7 billion (approx. RM30.82 billion). This marked an 11.8% increase from 2023, which the firm attributes to “its strong product mix and a growing demand for personalisation.”

Looking ahead, Ferrari expects “further robust growth” this year which, as the marque reckons, should allow it to achieve most of its 2026 profitability targets early. Adding to which is the firm’s planned deliveries for its new F80 flagship model that starts early this year, and its confirmation of six new models launching this year too.

Deliveries of Ferrari's newest flagship halo hypercar, the F80, are poised to bolster its deliveries and revenue further in 2025 - and perhaps 2026.

Spyshot of what is allegedly believed to be Ferrari's prototype first EV that will debut in Oct this year.

Critical too is the planned debut of the marque’s first electric vehicle (EV) model this year. Having already completed “several thousand kilometres” of testing,  CEO Benedetto Vigna said Ferrari will "reveal more of our future on 9 October at our Capital Markets Day".

Vigna stopped short of confirming any more details, but did say it would be presented "in a unique and innovative way". Based on recent spyshots of the alleged prototype undergoing tests in the open, expect Ferrari’s first EV to debut a new bodystyle and feature four doors – a la the controversial and lifted Purosangue mentioned.